MICHAEL ADAMS has joined Empower MediaMarketing as director of interactive media, a new position. Prior to joining Empower, Adams was regional creative director, interactive for Whittmanhart.

Reply! Inc. has named ROBERT PURCELL as EVP, marketing. Purcell will oversee Reply!'s marketing functions and activities.

ERIC ZINCZENKO joined Time4 Media as group publisher, Time4 Outdoors, which includes Field & Stream and Outdoor Life magazines.

Energy BBDO has named JUDY FRANKS as EVP, director of brand behavior. Franks joins the agency from Starcom, where she was most recently SVP, strategy director.

Computerworld has promoted MATT DUFFY to vice president of marketing and hired TARA SELLAZZO as a senior marketing specialist.

Instream, a broadband video ad network recently launched by Lightningcast, has named BILL JENNINGS, most recently VP of new media and business development at A&E Television Networks, as chief revenue officer. 

Endeca has named JASON LEWIS to vice president of marketing. In this role, Lewis will lead Endeca’s global marketing efforts, including corporate positioning and communications, market solutions, product marketing, customer marketing, and demand generation.

Official Xbox Magazine has named FRANCESCA REYES as its editor-in-chief. She began her career as a writer with Future’s Ultra Game Players magazine, and has also written for such titles as Future’s Next Generation and PSM: 100% Independent PlayStation 2 Magazine.

BOB JOHNSON has joined Slack Barshinger as associate media director. Johnson previously served as media director for Mobium Creative Group and as vice president and account media director at J. Walter Thompson.

Network LIVE, a joint venture between American Online, XM Satellite Radio and AEG, has named MICHAEL GOLDFINE to vice president of production and programming. In his new role, Goldfine will oversee all creative development and production of Network LIVE programming. He joins the company following three years as senior producer and correspondent for Extra!.