AdBrite has named IGNACIO ("IGGY") FANLO, most recently the president of Shopping.com, as its CEO. Founder and chairman PHILIP J. KAPLAN will remain chairman and assume the newly created position of chief product officer.

GENE TURNER has been promoted to associate managing director of the Direct Marketing group, up from associate director of Direct Response Planning at Horizon Media. Turner joined the agency in 2003 from Wunderman.

LYN ANDREWS has been named chief revenue officer, responsible for all sales and ad product development at The HealthCentral Network. BOB CECERE, former executive vice president of sales, was named executive vice president of strategic sales and product development and ALEX BALDWIN was named vice president and general counsel.

DALE EVERETT was named creative director of Troika Design Group.

Dedicated Networks has hired TOM ALEXANDER as senior account executive. He joins the company from ClickShift, where he was director of sales. DIRK MCGREGOR was promoted to media director, up from senior media buyer, and will oversee the company's lead generation and co-registration operations.

JANET FITZPATRICK has joined Initiative Worldwide as chief strategic officer. Most recently, she was vice president, director of global marketing at Motorola Inc.

Critical Mass has promoted DIANNE WILKINS, formerly chief operating officer, to chief executive officer. JERRY JOHNSTON, previously chief executive officer, assumes the role of chairman.

Targetbase has tapped KIMBERLY WALSH as executive creative director. Walsh was previously senior vice president, creative director at MacLaren McCann Direct & Interactive, where she led a team of art directors, designers and writers.