Mediaedge:cia named CARI WEISSBERG as senior partner, group director for MEC Interaction, where she will handle the Cadbury Schweppes account. Weissberg joins the agency from Universal McCann where she served as vice president and director of digital strategy, leading all of the agency’s Johnson & Johnson digital business.

Agency.com has hired PHILIPPE GUEGAN as strategy director and STEVE BAER as vice president of client services for the New York office. Guegan most recently served as a strategy director at Blast Radius. Baer joins from FullSIX UK.

DONNA KERIN has been named vice president, advertising and media sales, for NBC Universal Domestic Television Distribution. Previously, Kerin served as a sales account executive in Late Night and Daytime Sales for NBC. In her new role, she will be responsible for national advertising and media sales for NBC Universal's current first-run syndicated programming.

ALBERTO ROJAS joined the Ad Council as director, corporate communications. Prior to joining the Ad Council, Rojas served as director of client services at The Jeffrey Group.

Media-Screen named JEAN DURALL, Ph.D. as director of research services. Before joining Media-Screen, Durall worked as a consultant with a number of companies providing client support and project management.

160over90 named JENNIFER ZICK as account executive; BRIDGET VALENTE was named traffic manager; and FRANI LIEBERMAN was named junior public relations account executive.

Capps Digital named RICHARD MENCONI as account manager.

Active Athlete Media hired ADAM JOINER as director of sales, western area. He recently served as director of interactive sales for Fox Sports Net.

ViTrue named GLORIA GRIESSMAN as vice president of market development and KELLY HOLLIS as vice president of content and distribution.

SFGT named JEFFREY SMITH as director, business strategies. He will lead SFGT’s strategic partnerships with all accounts, and also address new business opportunities.