ELIZABETH (LIBBY) MURAD-PATEL joined Jumpstart Automotive Media as product manager for contextual marketing.

Draftfcb New York hired MIKE ZEIGLER as chief financial officer. Zeigler most recently served as evp/chief financial officer at Young & Rubicam New York.

ROCKELLE GRENÉE was named senior advertising sales manager of RadarOnline.com. She most recently served as a national account executive at DiversityInc magazine.

LISA DIMARZIO joined TV Guide as senior vice president, partner marketing and JODI A. GUSEK, PH.D. was named senior vice president for corporate research. DiMarzio most recently served as president of Link Entertainment Marketing and Gusek joined the company from Frank N. Magid Associates, where she served as vice president, entertainment research and new media consulting.

PointRoll promoted CRISTINA ROIG to director of west coast operations, up from manager of campaign services. In addition, the company added GARLIN SMITH, JENNIFER DAWSON and ANDREW BERMAN to its sales team.

Reuters hired HOLLY LERNER and ROBERT PERLSTEIN as account managers for advertising sales.

RON GREENBERG joined TouchTunes Music Corporation in the newly created positions of chief marketing officer and senior vice president for digital media. Previously, Greenberg was general manager for global marketing within Microsoft’s Enterprise and Partner Group.

CRISPIN JAMESON was named worldwide chief strategy officer for Enterprise IG.

ExpoTV named DAVID BECKER chief marketing officer. Becker will oversee marketing, product management, strategy development and execution. Most recently, he served as president and chief operating officer for Beliefnet.com.

LION New Media named JEFF POTEET as senior marketing consultant.