MARYBETH KITLEY joined the Chicago advertising office of USA WEEKEND magazine as an account executive. Previously, Kitley worked at Hearst Communications as account manager for CosmoGIRL! magazine.

TrinityOne Marketing hired JUSTIN FOSTER as director of athlete marketing. Foster will direct the company’s athlete and talent marketing division. Foster comes to TrinityOne from K Sports & Entertainment.

JOE D'ANDREA was promoted to director, sales development & marketing at Aviation Week. He was formerly senior marketing manager at the company.

Gemstar-TV Guide International named MARK BAUTZ as editor-in-chief of TV Guide Online. Bautz will oversee all editorial and broadband video content for TV Guide Online. He most recently served as editor-in-chief at People.com, where he developed and implemented the editorial strategy for the Web site and oversaw all of its daily content.

Digitas launched Digitas Health, combining Medical Broadcasting Company with the existing healthcare practice in Digitas. CEO DAVID KRAMER will lead Digitas Health.

ALISON BROWN was named senior program manager for Rodale Inc.'s Sports Marketing & Events. Brown joins Rodale from Active Marketing Group where she was an account manager overseeing integrated marketing programs including Snickers Marathon Energy Bar and Goody hair products.

Aspen Marketing Services named WELLS LIFKA as national account director of Aspen’s Group Automotive sales team. Lifka will help oversee marketing solutions for Ford, Lincoln-Mercury and other automotive clients at the national and regional level.

GJP Advertising elevated five employees to partners in the company. KEVIN PFUHL was named managing partner, client development; JOHN YORKE was named managing partner, business development; LISA GREENBERG was named partner, creative director; NANCY CHRISTOU was named partner, chief financial officer; and GORD CATHMOIR was named partner, creative services.

Modern Postcard hired JOHN MEI as chief financial officer. Mei joins Modern Postcard from Elgar Electronics Corporation, where he served as vice president of finance and chief financial officer.

Equator HD promoted ALI HOSSAINI to executive producer, up from director of acquisitions. Hossaini will oversee all acquisitions, co-productions and original series on the channel.