MIKE OWEN has been named online advertising sales director for Men’s Health magazine. Owen comes to Men’s Health from Napsterwhere he served as director of eastern ad sales overseeing all entertainment accounts including HBO, Showtime and Sony Music.

PJA Advertising and Marketing named KRISTINA TALEVI as account manager on the TriZetto account.

Thomas Taber & Drazen hired MICHAEL “SPIKE” STEVENS as director of interactive strategy and creative to its newly formed interactive department.

DOLORES GONSALVES-IRISH was promoted to chief financial officer, up from senior financial administrator, for Strategis.

kirshenbaum bond + partners hired ROBIN D. HAFITZ as head of brand strategy, kbp, and president, Open Mind Strategy. Her strategic consultancy, Open Mind Strategy, will be brought into the kbp network.

BARBARA FISHER has been named senior vice president, original programming for Hallmark Channel and Hallmark Movie Channel. Most recently, Fisher was a producer/consultant for National Geographic Entertainment.

Critical Mass named HEIDI SKINNER director of emerging media. In this newly created role, Skinner will focus on new media platforms from mobile to gaming, community, and video on demand. Previously, she worked for BVK/respond360 as a relationship marketing analyst, managing online media programs.

JENNIFER DIERKS and KATHLEEN VENEZIANO have joined Sigma Group as account supervisors for Panasonic Computer Solutions Company and its Toughbook brand of laptops.

WIRED Magazine promoted MELISSA BORDIN to account manager. In addition, ALLYSON DEANE and LISA FRIEDMAN have joined the magazine as premium market managers. Lastly, JOSH STEELE joined as the exchange section account manager.

CoActive Marketing Group named GAIL BROOKS as associate director of multicultural marketing and SHANNON WASHINGTON as senior art director.