Dedicated Media named JOHN FINNERTY as senior account executive, east coast sales and HENRY CUERO as account executive, east coast sales.

Rubberneck hired MELISSA RIVERA as propaganda specialist, on the Consolidated Shoe, Shelton Vineyards, Triumph Boat and Fayetteville/Cumberland County BRAC accounts. Previously, Rivera was account executive at MODCo Creative on the Carolina Herrera, Tory Burch, and Theory accounts.

Guideposts hired LINDA RAGLAN CUNNINGHAM as the vice president and editor-in-chief of Guideposts Books and Inspirational Media. She replaces MARILYN MOORE who retired from the company. Most recently she was the editorial director for Meredith Books.

FLETCHER WHITWELL was promoted to corporate media director, overseeing all media activities for R&R Partners' five offices. Whitwell previously served as media director of the Las Vegas office, where he managed the agency's $80 million Las Vegas Convention and Visitors Authority account, as well as all Las Vegas-based clients, including the Southern Nevada Water Authority, Sierra Pacific/Nevada Power, Ultimate Fighting Championship and Nevada Resort Association.

JASON LAZARSKI joined SiteLab Interactive as account manager and ARMANDO OSUNA was named online media and marketing manager.

SEGA named SEAN RATCLIFFE vice president of marketing. Ratcliffe most recently served as the marketing director for the Europe, Middle East and Africa region of Disney Interactive Studios.

Deep Focus hired DANIELLE KNOPF as vice president, social media.

Giant Ideas named JANA MARIE LAMBERT as executive vice president of strategic services charged with spearheading the account service department's work with several Giant accounts, including The American Institute of Architects and MyWireless.org.

CHRISTOPHER CORMIER was named advertising director of Women's Health, joining the pub from Cosmopolitan magazine.

SCPF hired CARMELO RODRIGUEZ as art director and GUILLERMO FERNANDEZ-LOMANA as copywriter. Both joined the agency from CONTRAPUNTO/BBDO.