MARK ARONOFF joined Mediaplex as an account executive.

Moxie Interactive named DAVID GOODRICH as senior vice president, managing director. Most recently, Goodrich worked for OMD, as managing director west, digital.

IAN BAER was named president of Big Fuel Communications. Prior to joining Big Fuel, Baer was managing partner of iCrossing.

JANEL SHERVINGTON joined RJ Palmer as an associate media director, primarily on the Boehringer account.

AUDRA PRILUCK was named director, media and entertainment insights at OTX.

TV Guide magazine has appointed DEBRA BIRNBAUM editor-in-chief and CRAIG TOMASHOFF executive editor.

MARY JEANNE CAVANAGH joined Gospel Music Channel as executive vice president, advertising sales. Cavanagh was most recently executive vice president advertising sales at Oxygen Media.

Starcom USA appointed senior vice president KATHY KLINE to the head of its consumer content planning practice.

NetShelter Technology Media named PATRICK HOUSTON senior vice president, media and chief publisher. Previously, Houston was vice president of content and programming at Yahoo.

JOE DORAN, general manager of advertising strategy & product management for Microsoft Digital Advertising Solutions since 2004, has been named founding chief executive officer for Media6°.