Draftfcb Chicago hired Ken Muench as senior vice president, director of multicultural planning. Muench most recently served as director of planning and research at Grupo Gallegos.

Planet Green hired Lynn Sadofsky as director of development/executive producer and promoted Leigh Ashurst to director of development and production.

LatinWorks hired Rafael Serrano as creative director and Scott Radigk as director of production operations.

Organic named Steve Beck, former co-CEO and chief strategy officer of FutureBrand, as senior vice president of strategy.

Brickyard VFX hired Sara Barnthouse as West Coast and Midwest commercial sales representative. Barnthouse was formerly an in-house sales rep for Jigsaw Editorial.

Digg hired Rob Shore as account director, east coast. He was previously account director with About.com.

Discovery Communications hired Peter Liguori as chief operating officer. Most recently, Liguori was president of entertainment for Fox Broadcasting Company.

Empower MediaMarketing elevated James "Jim" W. Price II to the position of president, up from vice president of media innovation.

Gotham hired Letitia Jacobs as head of content / managing partner. Jacobs spent the last 7 years as a freelance broadcast producer at agencies such as Crispin Porter + Bogusky, Droga5, The Martin Agency, Wieden+Kennedy, Mother and Bartle Bogle Hegarty.

Catalyst:SF opened a New York office to be helmed by Cody R. Duval as general manager/client services.