YuMe tapped Patrick Thomas as a sales director. Thomas was previously advertising sales director at Keystream.

Glu Mobile named Niccolo de Masi as president and CEO. Most recently, de Masi served as chief executive officer and president of Hands-On Mobile, a mobile technology company and developer and publisher of mobile entertainment.

Integrated MarketingWorks hired Sandra Luciano as creative director and Jason Gerdon as assistant account executive.

McCann Erickson Los Angeles named Paul Nguyen as senior vice president, creative director, and Jason Rappaport as vice president, associate creative director. The appointment reunites Nguyen and Rappaport, who worked together as a creative team for several years at TBWA/Chiat/Day in Los Angeles. Nguyen was most recently creative director at TBWA/Chiat/Day in Los Angeles. Rappaport joins McCann Erickson from Ground Zero, where he served as senior writer, working on 2K Sports, ESPN, Partnership for a Drug Free America and Oberto Beef Jerky.

Tribune Company hired Geoffrey Melick as senior vice president/health, responsible for developing advertiser solutions and new advertising and marketing products related to the healthcare industry.

Rob Norman was named CEO of GroupM North America as part of an executive restructuring in which he will share management responsibilities for the company with Rino Scanzoni, GroupM's chief investment officer. Norman succeeds Marc Goldstein, who will leave his role as GroupM NA CEO on March 31.

Video platform provider, Twistage, has hired Corey Kronengold as vice president, communications. He will continue to write and edit the OnlineVideoWatch.com blog. Previously, he was senior director, marketing & communications at Tremor Media.

JBI hired Ronald Baldwin, Jr. as chief financial officer.

Enzo Villani, the former chief strategy officer and founding member of DF King Worldwide has launched a strategic consulting and M&A boutique called Villani Advisors.

Mediacy hired Bill Cafferata as national accounts manager of Mediacy Outdoor. He previously worked at Titan Worldwide selling transit and billboards at their global headquarters in New York, as well as at their New Jersey office.