Dragon Rouge opened a new innovation business in New York to be led by Eric Zeitoun. Pearse McCabe will take over as CEO of Dragon Rouge New York.

Tidemark named Caroline Japic as chief marketing officer.

Lindsay, Stone & Briggs promoted Amy Rohn to senior vice president and director of PR.

BooneOakley hired Jim Mountjoy as lab director of its newly opened consulting division, EYE.

Mina Kamarasheva joined Horizon Media as associate managing director, audio and promotions.

Sub Rosa hired David Bias and Josh Davis as studio director and interactive director, respectively.

WE tv hired Tim Philbin as vice president of advertising sales, a new position.

CKSK hired Tim McKee as executive creative director/partner.

Media Storm hired Charlie Fiordalis as managing director of digital to lead the agency’s digital practices. Fiordalis will work across Media Storm’s accounts including FOX, FX and Food Network. He will be report to Andrea Kerr Redniss, Chief Activation Officer at Media Storm. Most recently Fiordalis worked at Organic’s New York office as executive director of client services where he led accounts like Pepsi, P&G, Hasbro and Hilton Hotels & Resorts. Prior to Organic, he held positions at NBC Universal, Digitas, Y&R and Havas.

DigitasLBi named Jeff Maerov as senior vice president/group creative director in Boston. Maerov will lead creative teams on clients including Goodyear and Dunkin’ Donuts and report to Rob Rizzo, executive creative director, DigitasLBi Boston and Detroit. Most recently, Maerov served as group creative director at DraftFCB Orange County where he oversaw the Taco Bell, Petco, and Smokey Bear accounts. Prior to that, Maerov held creative director positions at Euro RSCG 4D and Young & Rubicam in New York. He was also a select participant in the Warner Brothers Sitcom Writing Program in Los Angeles.