Ayzenberg Group tapped Noah Eichen as director of original content.

Dieste hired Gustavo “Zeta” Zapata to head its Art Direction Team.

ESPN promoted Carrie Brzezinski to vice president of marketing solutions.

Uber Content added director Scott Pickett to its production roster.

Frank Tanki was named executive vice president, brand marketing and creative for Spike TV. 

Lesley Goldman was named vice president of development & original programming for truTV.

Coupons.com named Paul Sloan as vice president of corporate communications.

Cross-Tab hired Stephan Mayer as vice president, operations and client services.

Starcom USA tapped Jens Welin as executive vice president/managing director, where he relocate to the company’s headquarters in Chicago from Sweden, where he was most recently global growth director for Starcom MediaVest Group EMEA. He will lead the agency’s Best Buy and Beam Inc. accounts and will report to Starcom USA CEO Lisa Donohue, and serve as a member of the agency’s management board. In addition, Lisa Hurwitz joined Starcom USA as executive vice president/managing director for P&G North America Communications Planning. She will report to Donohue and PG Global lead Sarah Kramer and also serve on the Starcom USA management board. Hurwitz joins the …

Rapport, a global out-of-home media planning and buying agency, hired Chris Ferranti as vice president, east coast. He joins the agency from Mediavest, where he led the out-of-home business for P&G as vice president, group activation director. Prior to that, he worked at Kinetic as business director.