Fluent hired Jordan Cohen as chief marketing officer, a new position.

Simulmedia hired Jayme Beth Frieder as senior director of sales.

PK4 Media has hired Jordan Ofsevit as account executive and Alex Lorenz as account manager, both are based in New York.

The Weather Company's WeatherFX division named Ed Kozek as senior vice president, product and engineering.

Eyeball hired Tony Kadillak as executive producer.

LoopMe tapped Peter O'Mara-Kane as vice president of sales.

Bloomberg View announced that Katie Benner will join the opinion and analysis site as a columnist covering technology, innovation and the cult and culture of Silicon Valley.

Raju Malhotra was named senior vice president, products at Conversant.

Cultivator Advertising & Design, Denver, has expanded its creative department, hiring Amanda Ringel and Micah Schmiedeskamp as art director/designers.

Joinery has signed director Georgi Banks-Davies for U.S. representation.