Honey, a new social creative agency, opened its doors in London with the goal of building the next generation of super brands. Mark Adams, Chris Adams, Dirk Singer and Mark Terry-Lush are the agency's founding partners.

Visible World hired Michael Malcy as senior vice president, business development.

inVentiv Health hired Jeffrey Wilks as president of the company's advertising businesses.

BOHAN advertising hired Cristina Goodenough as executive engagement director, leading the agency’s media planning and buying disciplines for all engagement channels. Goodenough joins BOHAN from PHD Chicago, where she was an associate strategic director on the agency’s Newell Rubbermaid, Sleep Number and Cricket Wireless accounts.

VSA Partners hired Heather Torreggiani as chief marketing officer. Based in Chicago, her responsibilities include leading the growth efforts across VSA, supporting major areas of business including business development, marketing, public relations, brand leadership and content creation. Previously, Torreggiani was executive vice president, director of growth at Leo Burnett where she led business development initiatives.

Redscout has opened an office in London to serve its current client roster and increase its global profile. The agency tapped Jason Cobbold as managing director to lead the office. Cobbold will build and oversee all of the agency's operations in London and join Redscout's overall management team, working with the agency's offices in New York and San Francisco. In addition, he will help develop strategy and drive innovation efforts for Redscout's current clients including PepsiCo and Bacardi Limited. Cobbold will report to Jonah Disend, Founder and CEO of Redscout. Most recently, Cobbold was deputy managing director of Publicis London, …

Ross Phernetton has rejoined the Proximity network as senior vice president, executive creative director of Barefoot Proximity in Cincinnati. Phernetton was previously creative director at BBDO and Proximity Minneapolis. In his new position, he will be responsible for the agency's creative output. Phernetton spent nearly 15 years at BBDO and Proximity Minneapolis, working on brands such as Hormel, Aviva Life Insurance and the Minnesota Vikings. He won a Gold Effie for his campaign for Formica. In August 2013, he joined the management team of Staff, a startup within the Samsung Accelerator. "At Proximity we believe in making brands more valuable …

Planit hired Rich Reiter as creative director. In his new role, Reiter will oversee the agency's entire creative operations ranging from branding, creative concept development and execution, to multimedia, interactive and mobile design. He will work across all clients, including AGCO, DEWalt, Royal Building Products, Universal Music Group, Mally Beauty and Marriott International. Reiter joins Planit from Innocean in Chicago where he led all brand and retail creative for Hyundai Motor Company. Prior to Innocean, he managed creative services for McDonald's, Coors, Walgreens, Yum Brands, Beefeater Gin, Wrigley's, and Wilson Sports while working at Leo Burnett and Foote Cone Belding. …

Patrick McKay joined Cole & Weber United as executive creative director. McKay will lead the creative team and serve as an integral part of the agency management team. He joins the agency following a stretch of freelance positions with Mullen, Crispin Porter + Bogusky, Publicis, Mother and BBDO, among others. Prior to that, McKay was a creative director at Wieden & Kennedy London and Goodby, Silverstein & Partners in San Francisco. McKay has client experience across technology, retail, packaged goods, financial institutions and non-profit industries. He's created award-winning campaigns for clients like Starbucks, Microsoft, Milk, Viacom, Nokia, Comcast and Honda. …

MDC-owned media agency, Assembly, named Paul Beck as executive vice president, director of strategic services, a new position. In this role, Beck will build and lead a strategy unit comprised of analytics, traditional media research, social media and holistic communications strategy. He will report to Jeff Brooks, chief commercial officer at Assembly. Beck initially will lead a team of 25, but the group is expected to double in size over the next 6-12 months. The team will be responsible for upstream work such as research/strategy, intellectual property, trends and insights, in addition to downstream work like reporting, measurement and optimization. …