MRM//McCann Detroit named Jeff Cruz as executive vice president, chief creative officer. Cruz joins the agency from VSA Partners, where he served as executive creative director and associate partner. At VSA Partners, he helped lead and expand the firm's capabilities, including opening a new Detroit office and winning a Gold Effie in 2015 for his team's work on Harley-Davidson. Before VSA, he served as senior vice president, group creative director, at Leo Burnett Detroit. "Not only is Jeff a brilliant leader and a creative genius, he's also a key member of the Detroit community and continues to support the city …

Bitly named Susan Riskin as vice president of human resources and Whitney Hillyer as vice president of customer success.

thredUP named Judee Song Karson as vice president, creative.

Joanna Lord was named chief marketing officer of ClassPass.

Kendall Collins was named chief marketing officer of AppDynamics.

Consumer Reports named Kimberly Miller as chief marketing officer.

Telemundo named Mara Arakelian as senior vice president of talent management.

Videoo named Rob DeMillo as chief technology officer.

Select World hired Marie Bliss Delpy as digital associate creative director.

Rob Gerds joined MDB as vice president, director of client service.