Assembly, MDC's full-service media agency, named Jeff Liang as chief digital officer. He will lead a team responsible for digital client programs, tools and platforms and report to Martin Cass, CEO of both Assembly and MDC Media Partners. Liang will be based out of the agency's New York office. Liang has more than 16 years of strategic media and marketing experience, having led and developed digital practices for Publicis, Omnicom, WPP and IPG. Most recently, Liang was senior vice president, media lead at Starcom Mediavest Group. While there, Liang led the Samsung investment teams responsible for the award-winning creation of …

Big Spaceship promoted Rob Thorsen to president, up from managing director. He is the first person to hold this title at the agency. Thorsen will continue to be accountable for all day-to-day operations of the agency: overseeing business development, mentoring the agency's talent and managing relationships with client partners. His expanded duties will include helping define and lead the future vision for Big Spaceship and spearheading initiatives across the agency's different disciplines. Thorsen joined the agency in 2013. He started out as one of the original Bartle Bogle Hegarty US employees back in 1999. From there, he joined Mother NY …

MediaMax Network recently added two members to its sales team. Kelly Galligan Brewster returns to the company as advertising director, overseeing the company’s NYC-based agency efforts. She most recently worked in sales at Real Simple. As Midwest account director, Scott Fowler is in charge of building strategic relationships with agencies and clients in Illinois, Wisconsin, Missouri and Michigan. Prior to MediaMax, Fowler was a sales leader at Eagle Publishing, USA Today, Time4 Media and the Tribune Company.

PublicisLive opened an Eurasia hub in Istanbul, Turkey, to be led by Selcuk Kiper.

GMR hired Tania Dsouza as digital technology director - Ideation.

Tilted Chair hired Anna Mejia and Jenna Bixler as creative leads.

Cohn & Wolfe added Candace McCaffery as managing director of its Atlanta office.

WWE named Jay Li as vice president & general manager, greater China based in Shanghai.

Nicholas Dudich joins Upworthy as YouTube producer.

Environics Communications promoted Mimi Carter to senior vice president and general manager in the Washington, DC office.