Midnight Oil named Eric Abromson as executive creative director.

Kimball Communications added Eileen Coyne as public relations manager.

Kinetic Worldwide named Marley Kaplan as head of innovation in the U.S., and Gianmarco Prizzi as head of innovation for office in Italy.

David&Goliath tapped Peter Bassett as director of digital production.

Tierney added Michael Lander and David Lan as senior vice president, creative directors.

Karen Forgy Hicks joined Siteworx in the newly created position of executive vice president, operations.

Emily Akhtarzandi, managing director of AtlanticLIVE, The Atlantic's events division, has been tapped to oversee The Atlantic's newly-created Washington sales office. In this expanded role, Akhtarzandi will lead the company's D.C.-based media sales team, as well as continue to oversee the business ambitions for AtlanticLIVE. As part of this, two Washington-based sales managers were promoted: Patrick Garrigan is now senior director, and Melodie Thomas is director of business development, both for AtlanticLIVE.

The Butler Bros hired Jane McVey as project manager.

TEN: The Enthusiast Network hired Jonathan Anastas as chief marketing officer.

Maxus is naming Kevin McCarthy as its newly created head of effectiveness to develop the agency's data and analytics capabilities. "The end goal is to use data as effectively and efficiently as possible to make more time for ideas and creativity," says the agency. McCarthy joins Maxus from MediaVest, where he served as the senior vice president, group client director of business intelligence. Previously, McCarthy spent time at PHD and GroupM's MEC. He will be based in New York and report to Maxus' chief planning officer David Gaines. "We've spent this past year developing a technology-based platform to better harness …