Gifted Youth added director/writer/producer Alice Mathias to its roster.

Scrum50 hired Brady Coffey as vice president, content director to lead its new Agile Content Lab.

Committee LA added Jennifer Phang and Husein Alicajic to its directorial roster.

Propac hired Mike Krankota and Kelly Welch as creative directors.

Bento Box Entertainment opened Sutikki UK, the company’s first office in Europe. Stephen Gould will lead the UK office and take on the new role of territory head – UK and EMEA.

Agents of Necessity Inc., led by global strategist Sarah Ivey has opened offices in New York, London and Toronto. Ivey, the former global chief strategy officer for Initiative, has more than 25 years of experience in communication strategy. Now based in Toronto, her partners in New York include Erin Flaxman and Melvin Wilson, while Tony Regan leads the London operation.

Bikini Edit hired Cary Flaum as executive producer.

VML promoted two and hired one in its channel activation department. Amy Worley was promoted to executive director, channel activation. She leads a channel activation team of almost 100 people. With her promotion  comes an appointment to VML's executive leadership team. Worley reports to Brian Yamada, chief innovation officer. Madeline Nies was promoted to group channel director, connections planning. She joined VML's channel team in 2013. In her new role, Nies will lead the integrated channel connections planning capability from the agency's Chicago office. Nies has a diverse background of experience for multi-brand, multimillion-dollar clients spanning CPG, travel and tourism, …

Start-up agency Madras Brand Solutions has appointed Mark Cerame as head of strategy. He will work out of New York, where he'll team with Madras chief creative officers Bill Davaris and Andrew Ladden and collaborate with Madras offices in London and India. The agency launched in January with creative operations in New York and London and content creation and delivery units in Chennai and Bangalore, India. Cerame is a 20-year-plus industry veteran who was previously senior vice president/strategy lead at RAPP Worldwide. Earlier he worked for Rosetta/Razorfish, Point to Point, and Ligget Stashower, and has led strategic campaigns for …

McCann Worldgroup hired Singleton Beato as global chief diversity & engagement officer. She joins from the agency from the American Association of Advertising Agencies (4A's), where served as executive vice president, diversity strategy and talent development. Beato will support McCann's mission to drive diversity programs around the world for the agency, its employees and its clients. In 2010, she joined the 4A's, where she managed industry-wide strategic talent and culture initiatives. Her accomplishments included leading the transformation of the Multicultural Advertising Intern Program and the 4A's Foundation, as well as the development of The Face Of Talent symposium and  Talent@2030. …