So Lisa, from Waco, Texas, is manning the 2007 Media Conference survey site courtesy of Houston-based Touchpoll, right outside the entrance to the exhibit hall. And from her vantage point, she's hit on a postmodern consumer truth, which we all need s...

Group M North America chief Marc Goldstein took a no-holds-barred stance Thursday against any suggestions that the old days of creative and media buying/planning housed in the same shop should make a comeback. "Strategic planning is done best whe...

The diversity of the attendees watching a panel about diversity at the 4 A’s media conference was compromised when seemingly about 60% of the room’s convention-goers left for a coffee break - or other activities -- after a key note address from...

Even as Madison Avenue’s media leaders are meeting here in Vegas at a casino and hotel dubbed the Venetian, a rival effort to start an international media festival in the real deal –Venice, Italy – was making some noise, announcing that legenda...

It’s official. This is AAAA chief O. Burtch Drake’s last media conference. He said so in his opening remarks at this morning’s general session here. On the other hand, if people honor the city’s advertising theme, nobody may ever know about t...

It’s official. This is AAAA chief O. Burtch Drake’s last media conference. He said so in his opening remarks at this morning’s general session here. On the other hand, if people honor the city’s advertising theme, nobody may ever know about t...

If the metaphors P&G marketing chief Jim Stengel uses to set up his keynotes are any indication, then Madison Avenue’s focus has shifted from DVR angst to virtuosity. Three years ago when Stengel last spoke at an AAAA media conference, he started o...

It’s Thursday morning on the second day of the AAAA’s media conference here and the early buzz is that the show is drawing a good turn out despite a lackluster agenda. But unlike years past, few big names are in two -- P&G CMO Jim Stengel...