• Why Most Ad-Supported Companies Are Toast
    Which venture capital funded companies are toast? "Anyone who isn't making any money," Porter Bibb of Mediatech Capital Partners said at the OMMA Global show in New York. He added that too many venture capitalists are chasing too few good deals. Brian Wieser, director of industry analysis, MAGNA Global, agreed, adding that most of these companies rely on online advertising. He said that Google's genius was to bring small-medium sized businesses into the fold and allow them to do something they never did before. Instead of adding another salesperson, small firms could now put money into search engine advertising. …
  • Twitter=verb=big money
    Spark Capital's Dennis Miller on firm's Twitter investment: : "There are very few companies that have the potential to become a verb and at the end of the day, those are multi-million dollar companies." Miller admitted that business model for Twitter still isn't clear but expressed confidence that it's explosive growth can only lead to something good in terms of return on investment.
  • Here's A Tweet, Twitter May Not Be So Sweet
  • This Just In: Jill Balis In, Steve Governale Out At SMG Performance Marketing
  • Ripe For The Decimating
    “Personally, I can’t think of a sector that's more ripe to be decimated than ad networks,” Henry Blodget said during the second panel of the day. Blodget, Co-Founder, CEO, Editor in Chief, Silicon Alley Insider, has always had a way with words. He went on to ague that the whole ad network industry is just a “low market business selling crappy inventory.” Significant overhead one way to determine whether or not an ad network will survive, said one panelist. Also, a network’s “stickiness” with advertisers and publishers, and its ability to talk and build relationships with publishers and advertisers.
  • Looks Like Online Ad Spending MAY Be A Leading Economic Indicator
  • By The Way, Ken Was Right, We've Switched To SRO
    That's right, as of 10 a.m. this morning, the crowd at OMMA Expo is standing room only, and the NY Marriott staff is carting in chairs galore to
  • This Also Just In: Leading Economic Indicators Continue To Decline
  • What Were You Saying?
    So, what about decreasing attention-spans and the continued dumbing-down of the U.S. viewing audience? … And how is that phenomenon effecting viewership on Hulu? “We’re finding that that notion is compete bunk,” Hulu head Jason Kilar told the OMMA crowd. The fact that consumers can’t get enough of YouTube and it’s mountains of short, punchy clips is just not the whole story, according to Kilar. “That does not mean that people don’t enjoy a 20 minute comedy!” Kilar assures. There is still hope for humanity! Next thing we know, Hulu users will be sitting through five-hour Kafka-readings hosted by Regis …
  • This Just In: Internet Ad Spending Fell 6% During First Half
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