Our business is about winning every trip every day, customers have a lot of choices. Any social event needs to continue to foster the kind of relationship that defines passion. Collectively, there's enough trust and equity for the long term. Hearts and minds: In 2007, started with Facebook and "Fan of the Week." More than buying breakfast, it's a critical start to the day, first cup of coffee. FB gave us another place to connect with our customers. "Fan" is face of DD's FB page. 160K late 2008 fans, now nearly 1M. This summer, "Keep It Coolatta" was way …

"Our brand is an everyday ritual for many people," said Frances Allen, Dunkin Donuts, brand marketing officers. The company has a strong sense of personal communication. "I think you've heard a lot of poeple refer to my Dunkin." No, actually, I've never heard anyone say that. Maybe it's not a New York thing. She said Facebook gave Dunkin another way to connect with poeple who already have strong connection with a brand. A broad platform for messaging and offering promotions. Now, nearly 1 million Facebook friends and messages go out to users' entire network when they send out updates. Hey, …

Clearmeadow’s Rohan makes good on his promise to help every conference attendee get rich. “Yahoo is by far the most undervalued company on the Internet,” he said. To the extent that there’s even a hint of a cyclical nature to display advertising, he explained, Yahoo is destined to do quite well going forward. “After the stock has reached $25, someone is going to tell you it’s cheap.”

Jordan Rohan, Founder and Managing Partner, Clearmeadow Partners, a digital media advisory firm that helps companies raise money, has been on target at every MediaPost when choosing stocks on the rise. His stock tip today at OMMA Global New York: Yahoo will rise from $17 to $25. He says Yahoo is by far the most undervalued company on the Internet and believes Yahoo CEO Carol Bartz has made the correct moves.

If agencies are having a tough time adjusting to the "distraction" of social media, mobile will be even more difficult, warned Rohan. Just because a business like search has been huge on the Internet doesn't mean it will be on mobile b/c of the form factor of the phone and the increased complexity of the medium. Communicating sight, sound and motion on a small device is just harder for less impact. The only marketers that will really thrive in the mobile environment are those offering coupons that can will drive people into stores. "If you can't do that much …

That's right. On a free cash flow basis, Rohan thinks Yahoo shares are undervalued, and that if there's even a slight uptick in demand for the Internet display advertising business, Yahoo's shares will rally big time.

Here’s one we haven’t heard before. Social networks, says Jordan Rohan, Founder and Managing Partner at Clearmeadow Partners, are like Central Park. “It’s very hard to spend money in Central Park … It’s very important to the city, but you’re not going there to spend money,” he says. “Very few people make any money off it.” Sure, like social networks, there are those retailers that are immediately adjacent to it, and will make money as a result, but they’re few and far between.

That was the surprising metaphor that Jordan Rohan used to define the difficult-to-define medium. And you know what, it kind of worked. Central Park in New York City, he said, adds to the quality of life in New York City, but for all the real estate it occupies, it does not contribute substantially to the commerce of the community. “It’s very hard to spend a lot of money in Central Park in New York City,” he said. “TO me, that is social media.” On the other hand, he extended the metaphor, there is some real estate located …

The advertising market is showing signs of life, Jordan Rohan told Global OMMA New York attendees during the opening remarks on Tuesday. The founder and managing partner at Clearmeadow Partners, a digital media advisory firm that helps companies raise money, says the request for proposal activity for clients working with major agencies have picked up, but the industry won't know until January if the pick up is seasonal, cyclical, or secular. The market is trying to stabilize from being over leveraged.

OMMA Global Day 2 opening keynoter Jordan Rohan is saying that ad agencies may not be the sexiest part of the digital media boom, but they are a key, influential part of the ecosystem. “Wow, the industry excitement for the digital media industry, may or may not be within the agency community, but because they are the stewards of the various brands that use Twitter, Facebook… at some point, their future is in their hands,” Rohan, who is founder and managing partner of Clearview Partners, explained. The bad news is that Rohan things the organizational structure of the …