That’s what New York Times digital chief Martin Nisenholtz seemed to suggest during his afternoon keynote at OMMA Global today. Recalling the Times’ initial foray into social media â€" “little ghettos” known as forums â€" he said it fundamentally divided into two camps of discussions: Those that were good, high-quality comments and conversations in which the users were generally not anonymous, and “the other side,” which was “just horrible” discussions about the Middle East, abortions, and other controversial discussions posted by users who generally were anonymous. “The best ones are the ones that are not anonymous. The worst …

Martin Nisenholtz, SVP, Digital Operations, The New York Times Company, says one of the biggest mistakes the newspaper made around its online strategy occurred during the dot-com bust when it shutdown Abuzz, which it bought for $30 million in 1999. He says it was before the era of Google AdSense, so when you took the inventory to the advertising community they didn't want to be in front of inventory they couldn't predict how it would do. It's been a rocky start for newspapers that want to jump online. Some have missed the boat completely. For example, The parent company …

Martin Nisenholtz says the Times loves Twitter. Twitter has become extremely important distribution feeder for the NY Times. Abilit to repost Tweets and non-intimidating length of posts and fun to use. Times has over 200 Twitter feeds and adding 15,000 followers a week. If search Twitter it doesnt work very well so really need a guide to this world and been working on idea to provide curation service and provide best lists to readers in thousands of categories. "We think there's a lot of power in organizing and curating this world." The Times obviously doesn't think of Twitter as …

Don’t be late to the digital media game, GCA Savvian’s Kawaja warns. But, whatever you do, don’t be early, either. “If you invest in the greatest social media play of 2017, you can pretty much write that off,” he says. More alarming? Contrary to most investments that usually retain some of their initial value, you can buy companies in the digital space, and have them be worth nothing in a year’s time, he adds. “Being too early is the same thing as being wrong,” says Kawaja. “It’s dangerous territory.” Oh, and why is digital still missing out …

For most of the history of digital media, there’s been hand-wringing about the disparity between online usage and the amount of money spent on advertising in online, a gap that was put this morning by News Corp.’s Jon Miller as 3 to 1. In other words, advertisers are only spending a third of the money they should, given the amount of time people are spending in online. But, Terence Kawaja, managing director of GCA Savvian Advisors, has a different take. That the gap, rather than closing, is actually widening, as people spend more and more time on social channels, …

Terence Kawaja, managing director, GCA Savian Advisors, brought down the house at lunch time at OMMA Global with his parody song "Madison Ave Blues," sung to the tune of "American Pie." He does a dead on Don-McClean. On a more serious note, he asks if we are in a cyclical downturn, and the answer is yes. But we are also facing more than that.

No need to call Fox News about today’s “socialist” agenda, says Terence Kawaja, Managing Director at GCA Savvian Advisors. “We’re not talking about some conflicting political ideology,” he says. “We’re talking about the conflict arising between traditional and new media.” Because of its “pull” rather than push nature, Kawaja describes the change to digital as more of a “revolution” than any media before it.