Research shows that living life and thinking about it are two fundamentally different things: The experiencing self and the remembering/reflecting self are two distinct entities that make up happiness of the moment and happiness in general. The remembering self can easily contradict the experiencing self (a moment can be experienced as beautiful/painful, but the memory may be distorted by additional factors and not overlap with the feeling experienced in the moment). As the storyteller of life has a longer tenure it can distort or trick the actual experience. Is happiness determined by how happy a person is in the moment …

Introduction ceremony - Thomas Dolby and his string orchestra perform "Bitter Sweet Symphony". Greeting from the official TED host Chris Anderson go out to London and palm Springs (Yay). Anderson assesses the state of the world: Why are there so many smart people in the world, yet every great idea gets shot down? The world needs a restart. Therefore, TED gathered the smartest people in the world to generate ideas and execute together. Are you in? Yes.

Sophie Kleber, experience lead at Brooklyn, NY-based Huge, will be Raw blogging from the Ted2010 conference in California from February 9-13, sharing her unfiltered thoughts and learnings as the conference progresses. You can follow her here.