Rich Silverstein of Goodby, Silverstein & Partners hates the rug at the Marriot. At the end of a lengthy rant (on the way to another rant) he said, "I hate this fucking rug." And who could blame him? It is ugly. But as a designer it's just the beginning of what offends him. What else offends Silverstein? Well basically America. All of it.

No doubting that it made fistfuls for money, and was one of the most watched movies of all time, but Goodby's Rich Silverstein thinks we should all run out and see "Police Adjective." Police, what? Well, it's a really thought-provoking film that didn't exactly make box office records, or Oscar nominations, but which is a much better flick. "Go see it," said Silverstein, the film buff.

Rich Silverstein ended his presentation with OMMA Global with a clip from Mad Men, in which Don Draper eloquently, handsomely sells his creative concept for an ad campaign for slide projectors. Draper's nostalgic reverie is accompanied by music that, I realized, sounds incredibly like the awesome end of Pink Floyd's incredibly awesome "Dark Side of the Moon" -- I think maybe from somewhere around the song "Us and Them." Check it out. Also, that Wizard of Oz/Dark Side thing?  Totally works.

That was the hilarious image Goodby's Rich Silverstein showed, juxtaposing a heavily logo-branded Nascar race car driver juxtaposed next to a U.S. Congressman, suited, and brandishing a bunch of corporate lobby logos.

The best line so far today at OMMA Global and it was uttered by Goodby, Silverstein's Rich Silverstein in exacerbation over the dumbing down of America -- the one that's being caused by the shift in our cultural and media sensibilities. To make is point, Silverstein is showing a series of then and now juxtapositions. Like the Super Bowl image of the commercial that introduced the Mac computer in 1984, and the current new millennium version of a GoDaddy commercial babe. Another juxtaposition: Walter Cronkite to Bill O'Reilly. Or JFK to Sarah Palin. ("I think whoever we …

Super Bowl Apple 1984 vs. Go Daddy The Most Trusted vs. The Most Watched Walter Cronkite vs. Bill O'Reilly Profiles in Courage vs A Hockey Mom John Kennedy vs. Sarah Palin "Do we really want to elect someone just like us?" Silverstein asks. "Someone should read books that elect. Thank god this is in San Francisco, I'd get shot anywhere else."

Although a bit complicated, it's not really rocket science, though companies like AudienceScience believe it's the science of reaching audiences. Companies need to educate marketers. The technology remains too complicated. Still, Todd Teresi, Chief Revenue Officer, Quantcast, says "we are seeing hundreds of Web destination a day - about 35 million - that want to gain insights on why and how to reach consumers." The panel discussion is a good start, and the group is headed in the correct direction, but the BT industry still needs to do a better job at making it easy to buy behavioral targeting services. …

My favorite app described at OMMA Global so far: Sit'n'Squat, a mobile app that helps you locate public bathrooms.  Currently sponsored by Charmin', the app includes not only maps but photos and reviews of bathrooms by users. This last detail elicited a minor wave of revulsion from the audience at the mobile panel, but I bet at least a handful of the groaners are going to check the app out. Besides Charmin', I wonder what other advertisers might be interested in this inventory?

The push that enabled online ad targeting to thrive: the massive explosion of the social Web, the continued movement to consume media in micro content form, the emergence of data exchanges and real time bidding. Glenn Fishback, SVP, Adify Media, says people have started to look at analytics and understand the data--how to talk to potential and existing customers virtually one-on-one in a way "you're not freaking people out."