The first winner in the mobile world is AdMob, says Mark Kvamme, Partner, Sequoia Capital. "If you guys know who the next ones are, please give me a call. We'd like to invest in them."

More brands now put their Facebook page location on campaigns rather than Web site address, Mark Kvamme, partner at Sequoia Capital told OMMA Global attendees in San Francisco Wednesday. I thought he would say Twitter, but he didn't. Not sure what that says about social media but perhaps you can add your thoughts. With social commerce emerging on Facebook and other social sites, where will this lead?

Not all social media traction is created equal, says Mark Kvamme, Partner, Sequoia Capital. If someone shares something on email it's a lot more valuable than if they tweet it. Whatever is on email has the highest value. Twitter the lowest and Facebook is somewhere in between. And the most powerful medium for all of these? Mobile.

Social networking is almost at the level of broadcast television 20 or 30 years ago. "WOM is a fascinating thing today. The masses are starting to make their own media and it's basically free," says Mark Kvamme, Partner, Sequoia Capital. People talk about social media marketing, but what does that mean? "Think about it," he says. If you can harness the power of social marketing you don't have to pay for advertising anymore. Getting the message out is free. It's reach over frequency in the marketing business. "But you can't have reach if you don't go where …

Um, Mr. Kvamme, do you know who is in the audience here today? That's what I was wondering when Kvamme noted that social marketing enables you to get your "message out" basically "for free." That may be a good thing for word-of-mouth marketers, but I'm not sure why that's a good thing for advertising agencies -- digital or otherwise -- which generally depend on advertising as a source of revenues.

That's right, according to OMMA opening keynoter, Sequoia Capital's Mark Kvamme, that's when it all began. It was teh year that the marketing industry came up with the "4 Ps:" product, price, place and promotion. "I'm a big believer that history is a good indicator of where we are going to go in the future," Kvamme said, who then fast-forwarded closer to our future -- 1988 -- the year that Kvamme and his partners created CKS. Kvamme

That was the sound I heard when MediaPost publisher Ken Fadner gave his opening remarks to kick-off OMMA Global in San Francisco this morning. The reason, Fadner noted that MediaPost moved the conference from Los Angeles, at which point, the audience got vocally interactive (“Hsssssss”). “I know there’s a certain amount of dislike between the two cities,” Fadner said on that cue. He said the San Francisco epiphany hit him during the last OMMA Global conference in Los Angeles, when “online video was the future of the online world,” which, of course, it didn’t turn out to be. “I’m …

Online Publishing: Will expand from Salons 14 & 15 to Salons 13, 14 & 15 Media Planning: will expland from Salons 12 & 13 to Salons 10, 11 & 12 Marketing: will move from Salons 10 & 11 to Salons 4, 5 & 6 Advertising: will move from Nob Hill C & D to Salons 1, 2 & 3

ESPN will be launching cross platform research effort, ESPN XP, in the coming months. Artie Bulgrin, senior vp of research for ESPN, in speaking at the 4A’s media conference, says the new research effort will measure cross media audience, usage by platform, and advertising efficiencies. It’ll start this up summer around the FIFA World Cup soccer event. “We don’t believe in replacing currencies,” says Bulgrin. “We want to reveal the value of cross platform.” The research effort will work in conjunction with the Disney-ABC Television media lab that started up in 2008 in Austin, Texas.

It's been a while since former Madison Avenue media star David Verklin has addressed the Four As, and the last time, it didn't go over too well, when he pinch-hit at the last minute and took the stage with one of his patented "crackle of change" speeches that left many in attendance grumbling about why they should listen to the former Carat chief telling them where their businesses are going. So it was indeed a surprise to see Verklin show up Tuesday as a previously unannounced guest speaker,especially when he's still brandishing some arrows in his back from some …