Starbucks reached 3% of the Internet population through Facebook in May counting just their fans, according to comScore, rising to 4.9% when their friends are included

Brand fan pages on Facebook don't get as much attention/engagement as the Facebook newsfeed, which gets 27% of all time spent on Facebook -- that's where most people will see brand messages (rather than the fan page)

18% of all time online is spent on social media, and the figure goes up to 32% among young adults... huge, especially considering that the total amount of time spent keeps going up.  Also, 23% of pages viewed are social media, and 42% of visits. (However, I would add that some recent data from GlobalWebIndex shows some measures of engagement on Facebook were stagnant or declining... this could be seasonal and transient, as there have been fluctuations in the past, but it could also be more significant... time will tell)

"Killer Facebook Ads" from Wiley, I'm looking forward to reading it!

Dave Berkowitz gets an awesome custom bag courtesy of Rickshaw Bags... to quote Napoleon Dynamite, "Luckkkkyyyy!"

interesting insight from the BOLT Rickshaw Bags presentation: people click on offers or content with a person's picture (portrait) five times more than the same content/offer without the pic

More words of wisdom from Jon Bond: "Everyone is on social media, because social is not a channel, it's a philosophy -- and it invades everything you do."

Less than 1% of videos on YouTube get 1 million views, notes Jon Bond, warning against over-optimistic thinking when it comes to creating "viral" content.  In short, lightning won't necessarily strike when and where you want it to.

A spot on observation from Friday morning at the Social Media Insider Summit: the "currency" brands can use to interact with (basically, pay) social media influencers is "knowing things before other people," according to Jon Bond.

"The holy grail is buzz at scale," says Jon Bond of Big Fuel.  I'm going to work on making sure everything I write from now on rhymes.