Try blaring incredibly loud, annoying high-pitched audio tones over and over and over again. Yep, that's what's happening even as I (try) to blog this post at the OMMA Display venue of the Sentry conference center in Midtown Manhattan.

That's how opening keynoter Stephen J. Kim, General Manager, Global Creative Solutions, Microsoft, kicked things off this morning, quite literally showing a picture of a "big monster chasing a little monster."

Before introducing Stephen J. Kim, General Manager, Global Creative Solutions at Microsoft, Mediapost's own Steve Smith talked a little about the idea by OMMA Display. In short, the conference is essentially OMMA Ad Nets, but broadened to address an increasingly open field of creative and technology advancements used to make the digital ad machine run. As Smith reminds us, digital display ads are rapidly evolving to tell ever more compelling stories to vastly larger audience around the world. As Smith reminds us, "Storytelling is still central."

According to OMMA Display chair and emcee (and Mobile Marketing Daily editor) Steve Smith, display advertising is poised to overtake search as the No. 1 source of growth for the online ad industry.