Asked if and when they buy products directly off of Facebook, Stephen Chavez, one of the non-insders on the consumer panel organized by Daniel Cooper of Ball State University at the Social Media Insider Summit, quipped, "You just blew my mind."

Maybe Google should have called its new social network Strongarm. That's what CP+B' Melissa Goodis seemed to suggest. Not because it strengthens biceps, per se, but because that's the term Goodis used to describe Google's push into social media.

Okay, so don't expect that to be the title of a major motion picture near you anytime soon, but that's exactly how CP+B's Melissa Goodis described "the social network."

According to Melissa Goodis, interactive associated media director at CP+B knows, and she just shared it with attendees at the Social Media Insider Summit.

That's where we are, according to Dave Ford, sales manager at Sharethrough, who shared this thought during the opening "Maximizing The Platform" panel on Day 2 of MediaPost's Social Media Insider Summit in Key Largo.

That's right, despite their relatively short lives (in analogue years, anyway), Facebook and Twitter have now reached the point of being deemed "ordinary" media platforms by one of Madison Avenue's biggest digital and traditional media services organizations. Actually, you can throw LinkedIn and YouTube into the ordinary consideration set, too, Michael Wiley, Chief Social Media Officer at Publicis' VivaKi unit said this morning during his opening keynote at MediaPost's Social Media Insider Summit in Key Largo.

Free, ad-supported, licensed music streaming and download service Guvera Entertainment, this morning unveiled My Soundtrack, a new Facebook app enabling brands to "boost their social marketing efforts" by promoting a personalized playlist directly on their Facebook page. If that sounds a bit like Spotify, it's not, say Guvera Chief Revenue Officer Scotty Moore, a veteran of mobile and gaming startups who joined the Guvera team just a couple of months ago.

imc Partner and CMO Ian Wolfman sure knows a thing or two about branding. And so does his mom. At the end of his case study presentation at MediaPost's Social Media Insider Summit in Key Largo, Wolfman ripped off his natty, business-like attire, to display a blue t-shirt underneath emblazed with his "@imwolfman" coordinates, and then proceeded to point out that his mom named him Ian Michael precisely because she had a "sense of humor" and wanted him to be known as, "I am wolfman."

Thankfully, it didn't require a judicial review, but the voting on the winner of the "Instant RFP" panel at MediaPost's Social Media Summit in Key Largo came down to the wire, with a split vote torn between Echo's Kristin Hersant and Brand Networks' Jamie Tedford.

After Jamie Tedford, founder-CEO of Brand Networks, presented his "Instant RFD" panel pitch in the style of - and using the personae of - NBC prime- time series "Parks and Recreation," panel moderator David Berkowitz of 360i quipped, "So do you have versions with 'Arrested Development' and 'Portlandia'?"