With apologies to John Wnnamaker, or whoever actually said the apocryphal line - "I know that half my advertising doesn't work, I just don't know which half" - Microsoft Advertising's Kelly Jones updated it for social, referencing Wanamaker and referencing Microsoft research indicating that contemporary marketers believe that "65% of word-of-mouth is missing its target."

During the Google+ panel question and answer section, a social marketing executive from Texas Instruments asked if any of the panelists had some unexpected advice about Google+'s hangouts. In particular, she wanted to know if they had any advice about handling teenagers who like to go into the hangouts and "flash themselves."

Asked by "Google+" moderator Jim Yu, CEO of BrightEdge, what "best practices" they've gleaned so far from dabbling with Google+, panelists had a range of opinions and views, but generally agreed it's still early+ days.

That prediction came from Syncapse President Michael Scissons during this morning's "Google+" panel at the Social Media Summit.

Here I am hanging out in Key Largo with some savy branding folks and social media and marketing mavens and one of them, Laura Houghton, senior social media manager of Coca-Cola Co. just suggested on the "Google+" panel at MediaPost's Social Media Summit in Key Largo that hanging out is actually going to be the next big social media application for brands.

Getting consumers to "visit our page." That's what American Express social chief Shari Forman said was the real biggie she constantly has to overcome inside her organization, and outside too.

Amazingly, it came during the question and answer section that followed American Express social chief Shari Forman's keynote. Not-so-amazingly, it came from Matt Smith. The reason that's so funny, is Smith identified himself as being from "Capital One," which some might think competes with American Express.

American Express social chief Shari Forman just gave an amazing insight at MediaPost's Social Media Insider Summit in Key Largo this morning, and if she's right, it could really transform the way a lot of consumer marketers approach social media.

Thank God, SOPA has been pushed back. Otherwise, American Express Vice President-Global Media Strategy Shari Forman might be having conversations this morning with Michael Jackson's estate, or whoever it is that actually owns the right to all those old Beatles songs now, because during her opening keynote at MediaPost's Social Media Insider Summit down in Key Largo this morning, she just plagiarized John Lennon and Paul McCartney, but uttering her "favorite" line: "Money can buy you likes...," she said, "but it can't buy you love."