While TV is a "one source horse" -- Time Warner, Comcast, etc. -- tablets draw content from countless sources, notes OMD's Haber. Needless to say, that presents challenges for media planners...

At the second annual Tablet Revolution show at OMMA, columnist Steve Smith pointed out that tablets fundamentally disruptive. We want to understand the real leap in the last half year. how are tablets not just interest ing ad-ons but part of the mobilized spigot.

Taking the podium, morning keynoter Jon Haber, chief innovation officer, OMD, points out that the role of tablets was prefigured in a series of articles in Wired in 2010, before the iPad hit the market. What makes a tablet unique? It’s in the design and user experience—a more intimate device than a PC. He notes that touch manipulation is an ancient behavior, making tablets intuitive for all ages, even toddlers. But he promises there’s a lot more we can do than just poking pinching and swiping. So we’re like high-tech cave painters? Haber says the browser and traditional Web site …

Can't make OMMA Tablet's morning keynote? You're not missing anything, says speaker Jon Haber, Chief Innovation Officer at OMD. "Everything's already been said," Haber admitted. Mostly in thoughtful essays published by Wired magazine in the months leading up to the original iPad's launch, says Haber....

Welcome to Tablet Revolutions II, the long-awaited sequel to MediaPost’s inaugural  conference last year focusing on all things tablet. Leading things off, conference emcee Steve Smith discusses how tablets have become a media “spigot” in their own right. To highlight the rapid emergence of tablets, he shows a Corning ad with futuristic uses of how a talbet can power computer displays around the house. The tablet becomes part of everyone’s everyday life. We’re not quite there, but the portability and versatile nature of tablets is making them more ubiquitous both in homes and the workplace. Pew estimates that just over …

How is the Food Network making the best use of behavioral targeting? Beyond display, the Scripps unit recently leveraged its own email database, parsing through 3 months of behavioral data...

Attribution of marketing spend has been a perennial problem online. Jen van der Meer, EVP, managing director, at the Dachis Group, suggested during an OMMA Data panel on the topic that determining attribution may actually be easier in social media because of greater engagement by consumers with owned media on sites like Facebook. There isn’t the same “knife fight” over who get credit for the last click on traditional sites. She says it may not be well suited for figuring out the path to a shopping cart—since not much commerce takes place on Facebook—but for other kinds of actions brands …

What's wrong with the state of online attribution? What's right with it seems like a more apt question, according to a panel of experts at OMMA Data...

Asked for examples when they were personally freaked out by ads targeting them on their personal data, OMMA Data and Behavioral "Privacy" panelists had several, but my favorite was one the cited by Joseph Turow, Robert Lewis Shayon Professor, Annenberg School of Communication, University of Pennsylvania.

Are privacy policies that begin by telling you how much they care about your information before going to explain much further down how they actually share your data all over deceptive? The Annenberg School’s Joseph Turow says the privacy policies of companies like Amazon and Pandora, which have sophisticated recommendation systems, fall into that category. The point is, nobody reads policies all the way through to see just how widely their data is shared. The FTC’s Christopher Olsen says privacy policies contain many statements, some of which may be contradictory, but that the agency focuses mainly on a company’s privacy …