Noting that there now are hundreds of metrics for measuring and defining the behavior of consumers sharing brand-related content online - 90 from Facebook alone - Seraj Bharwani, Chief Analytics Officer, Visible Measures says Madison Avenue has entered a "metrics arms race."

Social video analytics firm Visible Measures knows how to hold an audience's attention. As its research has found, entertainment value can't be overestimated...

Kate Upton, the cover model for 2012's Sports Illustrated Swimsuit issue (on newsstands Feb. 14), is also the star of the the new TV spots for Carl's Jr. and Hardee's.