The presentation is all about "human" insights, etc., but she sounds more automated than Siri. Seriously.

I love Joel Rubinson, and it's nice to see the former ARF Chief Research Officer on stage again, but watching him present at OMMA Metrics & Research in New York City, I'm thinking it might be better for him to pull out his harmonica and play one of the wicked blues riffs he's known for when he's not known for advertising and marketing research.

Leave it to comScore's Josh Chasin the proffer a Zen parable to put the whole digital measurement thing into perspective.

Inevitably, today's OMMA Metrics and Measurement conference has gotten around to 3MS, a.k.a, Making Measurement Make Sense, a broad industry initiative conceived by the IAB, ANA, and 4A's...

And it must be true, because comScore CRO Josh Chasin just said it during this morning's OMMA Metrics & Research conference in New York. Chasin made the quip because it - scooping -- is, as he suggested, a good metaphor for why online should adopt TV's GRPs.

That's what some of the opening commentary on the OMMA Metrics & Research conference panel on "monetizing media" suggested CMOs are, or rather, need to be.

It happened this morning during OMMA Metrics & Research's opening panel, when Marketing Evolution's Rick Bruner plugged the company's founder Rex Briggs' new book: SIRFs-UP, which just so happens to be launching today.

I suppose it was inevitable given America's fascination with the New York Knicks' rookie point guard phenom that some Jeremy Lin puns would emerge during OMMA Metrics & Research conference in New York, but I didn't expect to see them happen so early in the agenda.

Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like many brand marketers, however, Pyne says there's always the risk of drowning in data...

I've never actually read a Media Rating Council audit, but after listening to Visible Measures Chief Analytics Officer Seraj Bharwani explaining the results of it, it doesn't sound nearly as complicated of intimidating to read.