I'm so glad I'm not alone

David Alles, general manager for Xbox, Microsoft, says unlocking the value of mobile may require linking it to the other devices in our lives: "Mobile may become really important when you can track someone on their mobile, on their PC, and on their television... What are the two data sources where you get 1+1= 10?"

Adam Epstein, president and COO at adMarketplace, defines search as capturing user intent. At the MediaPost Search Insider Summit panel titled New Surface Areas for Search, Locally and Worldwide he said traffic sources also provide user intent at different levels, which makes the need for more sophisticated bidding and data sources critical. What will search look like in the future. Consumer intent matches in premium content.

relevance and context are key

the cannabis correlation

a pithy summary of media shifts, and the persistence of old media

agencies are getting multisciplinary

sometimes smartphones are actually used to place calls

Taking less than sophisticated data, integrating into sophisticated systems, and turning it into granular targeting is big data, according to Mark Jeffery. The senior lecturer of executive programs at the Kellogg School of Management, Center for Research on Technology and Innovation at the Kellogg School of Management said it all comes down to data or audience segments. The industry talks about one-to-one marketing but no one really does it. It's all about process first and tools second. Marketers need near-time not real-time data.

Mark Jeffery's;comparison between Paul Revere and William Dawes rides exemplifies the idea of social networks. Most people heard of Revere's, but few know Dawes' role. Dawes had a closed network, while Revere's network was open, he said. A cluster analysis shows the support of the networks, as well as from social, display and search