Ogilvy's Evan Shumeyko says 82% of individuals are comfortable sharing personal data via email. "To me that's your competitive advantage," he tells email marketers.

Delivering the keynote at the MediaPost Email Insider Summit, Evan C. Shumeyko, global director of CRM at OgilvyOne, said people's misperceptions become marketing opportunities. The opportunities include tying email to social. One reason: about 47% of adults tap social sites like Facebook. These are the majority of the people who use email. Most teens and young adults use Facebook as email.

Evan Shumeyko, the Global Director of CRM for OgilvyOne, is delivering the day-one keynote at the MediaPost Email Insider Summit. He jokes he's from an agency and people have expectations.

As the Email Insider Summit begins, Trendline Interactive's Morgan Stewart, the emcee, says the conference will look to throw out ideas, while maybe throwing caution to the wind. "(They) may not all be incredible, but it's all just food for thought to get us talking."