That's what Ethan Goodman, director of digital strategy at Publicis' Arc Worldwide just said on the opening "social shopping" panel at MediaPost's Social Media Insider Summit in Key Largo.

33Across, the biggest player in cultivating the so-called "brand graph" for social media marketers, has acquired TYNT, the biggest supplier of "interest graph" data for publishers.

Social Media Insider Summit luncheon sponsor, Andrew Beranbom, co-founder and vice president of business development at Extole, just gave an interesting presentation showing how brands can utilize social media to amplify their marketing, and reminded attendees that for all the new bells and whistles, the fundamentals still apply.

Asked if and when they buy products directly off of Facebook, Stephen Chavez, one of the non-insders on the consumer panel organized by Daniel Cooper of Ball State University at the Social Media Insider Summit, quipped, "You just blew my mind."

Maybe Google should have called its new social network Strongarm. That's what CP+B' Melissa Goodis seemed to suggest. Not because it strengthens biceps, per se, but because that's the term Goodis used to describe Google's push into social media.

Okay, so don't expect that to be the title of a major motion picture near you anytime soon, but that's exactly how CP+B's Melissa Goodis described "the social network."

According to Melissa Goodis, interactive associated media director at CP+B knows, and she just shared it with attendees at the Social Media Insider Summit.

That's where we are, according to Dave Ford, sales manager at Sharethrough, who shared this thought during the opening "Maximizing The Platform" panel on Day 2 of MediaPost's Social Media Insider Summit in Key Largo.

That's right, despite their relatively short lives (in analogue years, anyway), Facebook and Twitter have now reached the point of being deemed "ordinary" media platforms by one of Madison Avenue's biggest digital and traditional media services organizations. Actually, you can throw LinkedIn and YouTube into the ordinary consideration set, too, Michael Wiley, Chief Social Media Officer at Publicis' VivaKi unit said this morning during his opening keynote at MediaPost's Social Media Insider Summit in Key Largo.

Free, ad-supported, licensed music streaming and download service Guvera Entertainment, this morning unveiled My Soundtrack, a new Facebook app enabling brands to "boost their social marketing efforts" by promoting a personalized playlist directly on their Facebook page. If that sounds a bit like Spotify, it's not, say Guvera Chief Revenue Officer Scotty Moore, a veteran of mobile and gaming startups who joined the Guvera team just a couple of months ago.