imc Partner and CMO Ian Wolfman sure knows a thing or two about branding. And so does his mom. At the end of his case study presentation at MediaPost's Social Media Insider Summit in Key Largo, Wolfman ripped off his natty, business-like attire, to display a blue t-shirt underneath emblazed with his "@imwolfman" coordinates, and then proceeded to point out that his mom named him Ian Michael precisely because she had a "sense of humor" and wanted him to be known as, "I am wolfman."

Thankfully, it didn't require a judicial review, but the voting on the winner of the "Instant RFP" panel at MediaPost's Social Media Summit in Key Largo came down to the wire, with a split vote torn between Echo's Kristin Hersant and Brand Networks' Jamie Tedford.

After Jamie Tedford, founder-CEO of Brand Networks, presented his "Instant RFD" panel pitch in the style of - and using the personae of - NBC prime- time series "Parks and Recreation," panel moderator David Berkowitz of 360i quipped, "So do you have versions with 'Arrested Development' and 'Portlandia'?"

With apologies to John Wnnamaker, or whoever actually said the apocryphal line - "I know that half my advertising doesn't work, I just don't know which half" - Microsoft Advertising's Kelly Jones updated it for social, referencing Wanamaker and referencing Microsoft research indicating that contemporary marketers believe that "65% of word-of-mouth is missing its target."

During the Google+ panel question and answer section, a social marketing executive from Texas Instruments asked if any of the panelists had some unexpected advice about Google+'s hangouts. In particular, she wanted to know if they had any advice about handling teenagers who like to go into the hangouts and "flash themselves."

Asked by "Google+" moderator Jim Yu, CEO of BrightEdge, what "best practices" they've gleaned so far from dabbling with Google+, panelists had a range of opinions and views, but generally agreed it's still early+ days.

That prediction came from Syncapse President Michael Scissons during this morning's "Google+" panel at the Social Media Summit.

Here I am hanging out in Key Largo with some savy branding folks and social media and marketing mavens and one of them, Laura Houghton, senior social media manager of Coca-Cola Co. just suggested on the "Google+" panel at MediaPost's Social Media Summit in Key Largo that hanging out is actually going to be the next big social media application for brands.

Getting consumers to "visit our page." That's what American Express social chief Shari Forman said was the real biggie she constantly has to overcome inside her organization, and outside too.

Amazingly, it came during the question and answer section that followed American Express social chief Shari Forman's keynote. Not-so-amazingly, it came from Matt Smith. The reason that's so funny, is Smith identified himself as being from "Capital One," which some might think competes with American Express.