by Joe Mandese on Jan 23, 9:30 AM
American Express social chief Shari Forman just gave an amazing insight at MediaPost's Social Media Insider Summit in Key Largo this morning, and if she's right, it could really transform the way a lot of consumer marketers approach social media.
by Joe Mandese on Jan 23, 9:22 AM
Thank God, SOPA has been pushed back. Otherwise, American Express Vice President-Global Media Strategy Shari Forman might be having conversations this morning with Michael Jackson's estate, or whoever it is that actually owns the right to all those old Beatles songs now, because during her opening keynote at MediaPost's Social Media Insider Summit down in Key Largo this morning, she just plagiarized John Lennon and Paul McCartney, but uttering her "favorite" line: "Money can buy you likes...," she said, "but it can't buy you love."