Ogilvy's Evan Shumeyko says 82% of individuals are comfortable sharing personal data via email. "To me that's your competitive advantage," he tells email marketers.

Delivering the keynote at the MediaPost Email Insider Summit, Evan C. Shumeyko, global director of CRM at OgilvyOne, said people's misperceptions become marketing opportunities. The opportunities include tying email to social. One reason: about 47% of adults tap social sites like Facebook. These are the majority of the people who use email. Most teens and young adults use Facebook as email.

Evan Shumeyko, the Global Director of CRM for OgilvyOne, is delivering the day-one keynote at the MediaPost Email Insider Summit. He jokes he's from an agency and people have expectations.

As the Email Insider Summit begins, Trendline Interactive's Morgan Stewart, the emcee, says the conference will look to throw out ideas, while maybe throwing caution to the wind. "(They) may not all be incredible, but it's all just food for thought to get us talking."

Actually, that's probably not the right metaphor, but you know, what with new James Bond flick "Skyfall" opening this weekend, I couldn't resist. But Martini Media's new native formats are likely to cause a stir, and maybe shake things up, because they're another example of advertising syndicating content to engage audiences on behalf of brands.

Pivotal Research Group's Brian Wieser likes to call it as he sees it, and sadly for premium online publishers, he just doesn't see it for them. During a keynote presentation at OMMA Premium Display in New York, Wieser made the case that online publishers are more or less between a rock and a hard place, because there's simply not much on the horizon that will stimulate any real growth in their marketplace.

For all the noise surrounding display's RTB marketplace, what advertisers and agencies really want is premium inventory from premium publishers, and Pam Horan, president of the Online Publishers Association, has the data to prove it. And she presented it for the first time during this morning's OMMA Premium Display conference in New York.

Some industry insiders might malign banner ads, but not Daniel Ambrose, managing partner of Ambro.com Corp.

Smartphones are everywhere, but that doesn't mean we're in the "year of mobile," says David Payne, chief digital officer of Gannett.

  The real-time TV digital water cooler isn't perfect.    Speaking at the OMMA Video Devices in Los Angeles, Jeremy Toeman, chief executive officer of Dijit, took an informal poll of the OMMA audience: How many people are watching the current season of "Mad Men", and how many are watching it a season or two behind?