Want to spend half-million or more to get to millennials interested in your brand — for the long term? A brand’s logo in a video game typically costs that much.Speaking at the MediaPost's Engage: Millennials, says John Ohara, senior vp of strategy for Giant Spoon, says getting a brand's logo on a particular game is an expensive proposition, especially to get attached to the likes of Madden or Nascar game.This is because brand logos are put into the game itself like Xbox 360 and other console games. “Those will live on in perpetuity,” he says. A …

Ian Chee, Chief Strategy Officer at digital agency MRY, has a funny story about the sales teams for Instagram and Facebook coming in for meetings, independently of each other. The joke, as Chee told attendees of MediaPost's Engage: Millennials conference on Wednesday, is that they were basically the same team taking the opportunity to sell different products. As the teams told Chee, however, it does require very different products and approaches to effectively engage audiences on Instagram and Facebook. On Facebook, it's all about prominently featuring products to cut through the clutter, while the opposite is true on Instagram. For …

PepsiCo has always been a culturally-savvy marketing organization, but its big shift has been in understanding that culture is not defined simply by ethnic and racial segments of the population, but by cultural mindsets divided by "areas like music and fashion and art," PepsiCo Senior Director of Creator - Culture Strategy & Innovation Carlos Saavedra during the opening keynote at Engage: Millennials in New York City this morning.