• Here To Help? Brand Building For The Next Normal
    The Kraft Heinz Company's Brian Neumann said the company came up with "the world's slowest puzzle, 100% Heinz ketchup red, 570 pieces."
  • Pepsi Foodservice CMO Looks At Bright Side: 'We Democratized Our Insights To A Greater Degree'
    The company put a restaurant worker relief fund over the $20 million mark with a $3 million donation.
  • Audi Partnership Kicks It Up For Major League Soccer's Young Players
    Just in the last two years, Audi has pivoted to become fully dedicated in the U.S. And last year, at the All-Star Game, it launched the Audi Goals Drive Progress.
  • Hyundai CMO Gives The Tick-Tock On How The Brand Came Through COVID In Good Shape
    Remembering something John F. Kennedy once relayed about the word crisis in Chinese, that it is composed of two characters representing danger and opportunity, Hyundai created a three-step plan.
  • Lincoln's Joy Falotico, Marketer Of The Year, On 'Sanctuary,' COVID And Bronco
    Falotico also noted that after its launch, Aviator gained 10% share of market in under one year.
  • Honda Taps Into Current Trends, Using Relevant Influencers
    Jessica Fini, manager of social media for American Honda Motor, told Tuesday's audience at our Marketing:Automotive conference on Zoom about several interesting efforts.
  • Lexus Finds Silver Linings In Pivots To Accommodate A Pandemic
    At every turn, with each postponement or cancellation, Lexus regrouped, pivoted and came up with new initiatives that turned into silver linings.
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