The Kraft Heinz Company's Brian Neumann said the company came up with "the world's slowest puzzle, 100% Heinz ketchup red, 570 pieces."

The company put a restaurant worker relief fund over the $20 million mark with a $3 million donation.

Just in the last two years, Audi has pivoted to become fully dedicated in the U.S. And last year, at the All-Star Game, it launched the Audi Goals Drive Progress.

Remembering something John F. Kennedy once relayed about the word crisis in Chinese, that it is composed of two characters representing danger and opportunity, Hyundai created a three-step plan.

Falotico also noted that after its launch, Aviator gained 10% share of market in under one year.

Jessica Fini, manager of social media for American Honda Motor, told Tuesday's audience at our Marketing:Automotive conference on Zoom about several interesting efforts.

At every turn, with each postponement or cancellation, Lexus regrouped, pivoted and came up with new initiatives that turned into silver linings.