Last year's entertaining if not especially critical paean to '60s advertising "Art & Copy, "comes to public television Tuesday night at 10 p.m. in many markets as part of the Independent Lens series. For this showing America Ferrara plays host. I have to admit a special fondness for this film despite its shallowness. I was raised in advertising. My father was a creative director at small N.J. agencies and then finally owner of his own small shop. He literally had his drawing board in my sister and my bedroom when we lived in a three-room apartment. He taught me how …

VEVO is this year's Hulu. In fact the latest comScore online rankings put the music video hub well ahead of the TV site in audience size -- more than 45 million. It ranks fourth in August numbers, right behind Google, Facebook and Yahoo. But with a hang time of 69 minutes per viewer, this elegantly designed current and back catalog of videos is second only to YouTube in the amount of time it keeps its viewers. TV content online gets all of the media attention, but along with game trailers, music video remains an under-appreciated engine of Web viewing.

In its years-long effort to fight music piracy, have record labels ever made a good move with consumers? Courtesy of Peter Kafka at All Things D, we came upon what has to be the least effective tactic yet. This is the kind of bone-headed marketing approach that seems designed to make you feel good about whatever failings your own your strategy may suffer. It goes wrong on so many levels.

When users navigate apps and the mobile Web they seem to have a memory of the sites that deliver information efficiently and the ones that don't. I am not sure where we spare the memory brain cells for this sort of thing, but somehow many of us recall that clicking on a link at this site is going to produce a long lag, while others have cached the experience wisely to smooth out the end user effect. I know that I think before I click on many apps and sites and wonder, 'is it worth the trip?'

It is an open question whether most consumers really want the web on their TV or not. Sure, sure, for dweebs like us the idea of streaming Cali Lewis or the usual You Tube suspects in higher def to our living room screen seems like the natural next step of Web video. Until you actually have to navigate an interface that accommodates all of that content. There still is a big disconnect between the keyboard-and-search-driven-more-than-you-can-eat Web and the lean-back-remote-in-hand-entertain-me TV experience. Go ahead and shoot me Web purists, but I just don't think most Americans really want to hunt and …

MMS or Multimedia Messaging Service, is the mobile medium that seems to be in a constant state of becoming. This mobile channel uses the basic system of text messaging to send a range of multimedia content types to almost any phone that can handle text and some low level form of audio and video. When done well, MMS lets a marketer send a small file version of a movie or TV trailer, a music clip or just an animated rich media graphic to up to 80% of all phones whether the user has a data plan or not. And, unlike …

Yahoo is going deep into country music and branded media in its newly launched Ram Country on Yahoo! Music. This is the first time the portal has created a dedicated country music site. Chrysler's Ram Truck brand is the sole sponsor, and the company says this is the largest online initiative it has deployed yet.

Boys will be boys no matter what their age, color, heritage or creed. And so, dude-centric Break Media brings its waggish young male content sensibility the Tu Vez video site for the Hispanic demo. The English-language content will be targeted to the music, pop culture tastes, hobbies and values of the Latino community, Break says. Videos will be in keeping with the usual Break fare: comedy, entertainment, gaming and the occasional scantily-clad girl (oops, how did she get in here?). The site will be led by managing editor Fidel Martinez. In most respects Tu Vez looks pretty much like a …

User-generated product reviews could be as persuasive and ultimately as effective a sales tool as more costly display and TV advertising, according to a new research study from comScore ARS. The company took a sample of 25 video product reviews from ordinary users across a range of product types. What they found within these otherwise rough presentations were important professional sales elements. comScore ARS says that the UGC videos actually contained some of the primary drivers known to increase persuasiveness and memorability in advertising. The videos were culled from the EXPO site, which invites members to upload reviews of products …

One thing you can say about the top ten video sites on the Web; they have momentum. With the exception of Facebook and Vevo, the major playes have stayed pretty much the same this year, according to comScore's monthly run down of audience size for video providers. Google sites maintain more than twice the reach of anyone else (144 million uniques) and a massive advantage is sheer numbers of video served. Yahoo and Facebook now appear to be vying for second. They trade places this month, putting the venerable but troubled portal back in the second position. Hulu reappears on …