• Connected TV Devices Have Big Future, More Than A Gimmick, Forrester Report Says
    Forrester Research's new mobile trends report advises marketers to get wise to connected devices, and predicts a further blurring of the lines between digital marketing and digital product development. It says reaching connected TV users is an opportunity "too huge to ignore."
  • The Very Last Super Bowl Online Video Mention 'Til Next Year.
    Two weeks after the game is over, so is most of the buzz about the commercials. But online, the best of them will still draw attention, which is good news for Ram trucks and Budweiser beer.. .
  • CBS Coming Close to Putting Local Stations on Mobile?
    A report today from TVNewscheck.com says CBS is beaming its stations in Los Angeles and New York to smartphones to a handful of experimenters. If all goes well, CBS may become the first network to give access to viewers to watch their local channels on mobile phones. That could be a game changer for the broadcast biz.
  • ByteMobile Report Shows the Hazy, Quirky Ways We Experience Mobile Video
    The Citrrix Bytemobile report shows consumers are a little vague on the fine points, but this survey also has some surprisingly stats about our strange relationship with the smartphone. Like, did you know "Pawn Stars" is a show many people watch on mobile devices--in secret?
  • Ads Views Growing Faster Than Content to Support Them, FreeWheel Report Speculates
    Viewership of online content increased 23% year to year, says a new report. But why isn't that reason enough to stand up and cheer?
  • YourBrandlive Hopes It Has Refined the Home Shopping Channel for the Internet
    YourBrandlive.com bids to become a "virtual store front," by creating an easy way for marketers to sell goods just like a home shopping network does. Is there a business in that?
  • How Will That Connected TV Future Look? Hard to Imagine
    Does connected TV have a future? For sure, says Waikit Lau, senior vice president of business development for Tremor Video. What's not so certain is what that TV experience will look like.
  • YouTube Superstar StyleHaul Is Making Its Own Fashion Statement
    StyleHaul is a YouTube branded suite of 1,400 channels devoted to fashion, beauty and a unique peer-to-peer relationship between its hosts and the teens and young women who watch for 90 minutes a month on average. As Fashion Week occupies New York, founder Stephanie Horbaczewski talks about a wildly successful StyleHaul brand.
  • The Guardian Rides the Waves of Wild Change
    The Guardian.co.uk Website is one newspaper that has transitioned neatly onto the Internet, but latest figures from comScore and other sources surprise them about where Internet users in Great Britain see video, and when and how they access the Guardian itself.
  • Like those Ronco Ads, Product Demos Work Online Too
    If you build it, they will come. Well, maybe. But if you provide an online video about how to build it, there's a good chance you'll make a sale,
« Previous EntriesNext Entries »