by P.J. Bednarski on Feb 18, 1:45 PM
Forrester Research's new mobile trends report advises marketers to get wise to connected devices, and predicts a further blurring of the lines between digital marketing and digital product development. It says reaching connected TV users is an opportunity "too huge to ignore."
by P.J. Bednarski on Feb 15, 1:55 PM
Two weeks after the game is over, so is most of the buzz about the commercials. But online, the best of them will still draw attention, which is good news for Ram trucks and Budweiser beer.. .
by P.J. Bednarski on Feb 14, 2:00 PM
A report today from TVNewscheck.com says CBS is beaming its stations in Los Angeles and New York to smartphones to a handful of experimenters. If all goes well, CBS may become the first network to give access to viewers to watch their local channels on mobile phones. That could be a game changer for the broadcast biz.
by P.J. Bednarski on Feb 13, 3:26 PM
The Citrrix Bytemobile report shows consumers are a little vague on the fine points, but this survey also has some surprisingly stats about our strange relationship with the smartphone. Like, did you know "Pawn Stars" is a show many people watch on mobile devices--in secret?
by P.J. Bednarski on Feb 12, 10:54 AM
Viewership of online content increased 23% year to year, says a new report. But why isn't that reason enough to stand up and cheer?
by P.J. Bednarski on Feb 11, 2:20 PM
YourBrandlive.com bids to become a "virtual store front," by creating an easy way for marketers to sell goods just like a home shopping network does. Is there a business in that?
by P.J. Bednarski on Feb 8, 4:25 PM
Does connected TV have a future? For sure, says Waikit Lau, senior vice president of business development for Tremor Video. What's not so certain is what that TV experience will look like.
by P.J. Bednarski on Feb 7, 2:00 PM
StyleHaul is a YouTube branded suite of 1,400 channels devoted to fashion, beauty and a unique peer-to-peer relationship between its hosts and the teens and young women who watch for 90 minutes a month on average. As Fashion Week occupies New York, founder Stephanie Horbaczewski talks about a wildly successful StyleHaul brand.
by P.J. Bednarski on Feb 6, 4:08 PM
The Guardian.co.uk Website is one newspaper that has transitioned neatly onto the Internet, but latest figures from comScore and other sources surprise them about where Internet users in Great Britain see video, and when and how they access the Guardian itself.
by P.J. Bednarski on Feb 5, 4:12 PM
If you build it, they will come. Well, maybe. But if you provide an online video about how to build it, there's a good chance you'll make a sale,