Comcast is apparently working to start its own video platform of shorter videos, called Watchable, of all things. It would compete with YouTube and Facebook and be Comcast's biggest blast toward a new kind of digital future.

HBO's five-year deal for "Sesame Street" - with those episodes to be seen on PBS later -hits some people as elitist: It's taking a show designed for poor kids to a pay service... first. But what if PBS created an app to accommodate deals like that?

HBO has licensed the next five years of the venerated educational children's show, which has been a public television staple since 1969. Those new episodes will be provided, for free, to PBS nine months later.

In commercially supported, Nielsen-rated television, junk leaves because people don't watch it and advertisers don't want to spend on the losers. For online pay-content providers, the hangman is even more absolute. It's the subscriber.

Disney is the entertainment brand most kids 8-18 are aware of, according to a new PwC study. But YouTube and Netflix are the entertainment brands young viewers are most interested in .

For the last week or so, the once-a-trickle End of Television stories have begun just flooding the market. They come complete with stock market tumbles for some big media stocks and usually, at least one "We're jumping out of windows!" quote from an unnamed network executive.

It's interesting to watch the kind of streaming content that isn't flattened and homogenized to satisfy advertisers or mass audiences. But that doesn't mean you can torture your paying customers.

They've all decided, all at once, that this whole digital revolution has a good chance of passing them by, or best case, letting them in -- but with new competition from Netflix and a few others.

YouTube's AdWords has been touting the marvels of its 360 degree ads. Immersive. Engaging. And probably an advertising flavor of the week.

For much of last week, the ad network used by Yahoo's most popular domains was targeted by cyberthugs hoping to spread malware to millions of visitors to the sites.