by P.J. Bednarski on Nov 13, 3:42 PM
An outfit called Unreel Entertainment has just launched JustLOL, an app that presents just the funniest parts of funny videos,
by P.J. Bednarski on Nov 12, 2:22 PM
Altitude Digital, the big supply-side platform, today is formally announcing it has teamed with open ad management company Sizmek to integrate Sizmek's Peer 39 into the Altitude Arena programmatic platform.
by P.J. Bednarski on Nov 11, 2:21 PM
At a conference about programmatic sponsored by Think LA and IAB, a Kellogg's exec says a surprise winner in the move to programmatic may be the ad creators.
by P.J. Bednarski on Nov 10, 1:33 PM
Adaptly showed 2,000 mobile users different versions of Refinery29's "Style Out There" series, some with captions, some with short previews, some with both. The results were interesting
by P.J. Bednarski on Nov 10, 1:33 PM
Adaptly showed 2,000 mobile users different versions of Refinery29's "Style Out There" series, some with captions, some with short previews, some with both. The results were interesting
by P.J. Bednarski on Nov 9, 10:43 AM
Six billion videos are viewed on Snapchat every day, three times as many as were viewed in May. For what that's worth.
by P.J. Bednarski on Nov 6, 2:15 PM
Cable networks and operators mounted clumsy marketing and informational campaigns that prevented TV Everywhere from taking off until long after other online video sources--namely Netflix--had a nice firm hold on laptops and smartphones.
by P.J. Bednarski on Nov 5, 2:56 PM
The latest Facebook wrinkle, is Notify, a new app with content alerts from dozens of media partners including, says FT.com, such heavyweights as Vogue, The Washington Post and CBS
by P.J. Bednarski on Nov 4, 2:57 PM
Two big networks will now be making shows specifically designed for their digital assets
by P.J. Bednarski on Nov 3, 3:51 PM
Republicans are in a snit over rough treatment by mainstream media. But these days, what the heck is that?
