Empathy seems to be in short supply these days, but virtual reality devotees,and some NewFronts presenters think it's an emotional response that is due to get a workout soon.
You may associate WebMD with some of your own painful times, but at NewFronts it wanted to stress that really, it's a video site deeply into health, fitness and, um, happiness.
AwesomenessTV is now on 31 platforms and pays rapt attention to the generation after millennials and increasingly, millennial moms.
These two streamers know their audience and get down to it at NewFronts. Whistle Sports has only been around since 2014, but it's clear they've exploited a niche with millennial (and younger) sports fans.
As streaming has become more mainstream, its content seems less innovative and more cookie-cutter.
YouTube's annual Brandcast is a great event, but why does it seem every year the stars advertisers put money on ought to be wearing name tags?
When CNN formally announced its new mobile/social-centric platform, "the news" had nothing much to do with it.
"Magic Mike" the movie is becoming a Vegas stage act and a Cosmo-fronted online series, it announced amid a slew of other new projects.
A report from MoffettNathanson Research titled The Digital Duopoly concludes that Google and Facebook drove two-thirds of the industry's growth last year.
The first day of digital's NewFronts showed the growing marketing push for virtual reality content. plus interesting takes on gender issues and why traditional media just doesn't get it.