A MediaPost political marketing conference asks the question: How is President-elect Donald Trump like all the other disruptive brands that upended segments of the market? He spotted a gap and filled it.
Fox is selling digital-only ads for this year's Super Bowl for $700,000 per .30. Even in the nonsensical price structure of Super Bowl ads, does this make sense?
The ads during last season's Super Bowl ads were major downers, and sharing Super Bowl ads took a nosedive. Can big spenders get with it this year?
Brian Selander, Whistle Sports executive vice president, is leaving to become the entrepreneur in residence for SeventySix Capital, the sports platform's first VC backer.
Before new Hulu customers for its expanded streaming service gets to start watching, they're going to have to answer some questions.
A new business video product, ViewedIt Enterprise, lets a business easily create a personalized video and pinpointed information--and monitor the views
Netflix is notoriously careful with its viewer stats, but a Web site has put together some data suggesting what people in all 50 states will watch when they spend a night chilling. P.S. "Scandal" reruns are big.
The Kanvas mobile platform will give away its new software development toolkit, Separately, interesting data from CBS says,it takes a month over all platforms to get the audience it got in 2000-01, on TV alone
Well known vendors, including Comcast and Vimeo, are all finding ways to be so, so helpful.
Parks Associates says 31% of broadband households now have multiple OTT subscriptions (Is it Netflix plus one and chill twice as much?)