by P.J. Bednarski on Jan 17, 1:59 PM
A MediaPost political marketing conference asks the question: How is President-elect Donald Trump like all the other disruptive brands that upended segments of the market? He spotted a gap and filled it.
by P.J. Bednarski on Jan 16, 11:00 AM
Fox is selling digital-only ads for this year's Super Bowl for $700,000 per .30. Even in the nonsensical price structure of Super Bowl ads, does this make sense?
by P.J. Bednarski on Jan 13, 2:07 PM
The ads during last season's Super Bowl ads were major downers, and sharing Super Bowl ads took a nosedive. Can big spenders get with it this year?
by P.J. Bednarski on Jan 12, 2:24 PM
Brian Selander, Whistle Sports executive vice president, is leaving to become the entrepreneur in residence for SeventySix Capital, the sports platform's first VC backer.
by P.J. Bednarski on Jan 11, 1:55 PM
Before new Hulu customers for its expanded streaming service gets to start watching, they're going to have to answer some questions.
by P.J. Bednarski on Jan 10, 11:58 AM
A new business video product, ViewedIt Enterprise, lets a business easily create a personalized video and pinpointed information--and monitor the views
by P.J. Bednarski on Jan 9, 1:25 PM
Netflix is notoriously careful with its viewer stats, but a Web site has put together some data suggesting what people in all 50 states will watch when they spend a night chilling. P.S. "Scandal" reruns are big.
by P.J. Bednarski on Jan 6, 2:17 PM
The Kanvas mobile platform will give away its new software development toolkit, Separately, interesting data from CBS says,it takes a month over all platforms to get the audience it got in 2000-01, on TV alone
by P.J. Bednarski on Jan 5, 1:23 PM
Well known vendors, including Comcast and Vimeo, are all finding ways to be so, so helpful.
by P.J. Bednarski on Jan 4, 1:47 PM
Parks Associates says 31% of broadband households now have multiple OTT subscriptions (Is it Netflix plus one and chill twice as much?)