AdNews.com.au
Research from Murdoch University's Audience Labs in Australia has concluded the sweet spot of online video ads is six 30-second clips, or three minutes. Anything over 10 30-second videos was deemed “significantly intrusive.”
AllThingsD.com
Could be, says Bill Wise, CEO of Mediaocean: "What’s unique about Yahoo is that it’s the leader in online premium inventory — the high-value ad opportunities that reach huge audiences with a single media buy. That’s the online media inventory that’s most closely analogous to TV."
TheAustralian.com.au
The band, popular in Australia, released a video showing them seemingly masturbating in public. The public was not amused. Neither was Sony, their label.
Enstarz.com
Now a union has shut them down, which is just one in a series of roadblocks the Prospect Park team reviving the soap operas has faced.
Countingpips.com
With a market cap of $122 billion, Amazon.com is much bigger than Netflix, whose market cap pales in comparison at just less than $13.0 billion. But it's also fun to read this article just to see how many times the author uses the phrase "my stock analysis." Pretty proud of it, apparently.
Watchlistnews.com
Locally focused losangeleslifecoach.net is the first directory to feature only the top coaches in Los Angeles and to include videos and guest blogs, offering consumers a 3-D view of prospective life coaches.
AllThingsD.com
Analyst Craig Moffett, once a doubter about cord-cutting, believe it now. But he says consumers avoiding cable TV will continue to use cable to get their Internet hook-up, and cable operators will still get rich on that business.
TheWrap.com
Maker Studios will launch its own online video site by the end of the year, according to multiple individuals with knowledge of their plans. But it apparently also wants to continue its significant presence on YouTube.
FierceOnlineVideo.com
It's a big get for Amazon's still-fledgling-by-comparison streaming service. The company is bettig kids and parents will continue to flock to see old Nick series online. Netflix didn't renew its deal with Viacom. (This link links to other related stories, too.)
Wallstreetjournal.com
There is suddenly a lot of online competition for content, and some observers say it's best to play the field wisely