MediaDailyNews Editions for May 2015
MediaDailyNews - Friday, May 29, 2015
People More Suspicious, More Informed About Corporate Social Responsibility
Once More Into The Brief, Don Draper
JWT Digital Network Mirum Expands
Useful Vs. Creepy: The Jury Is Still Out
Programmatic TV Budgets To Rise From 4% To 17% By 2019
AT&T Opposes Net Neutrality Conditions On Merger
Rentrak Promotes Rubik, Analytics Platform For Advertisers
Global Pay TV Forecasts Drop In North America, But Digital Cable Grows
Kellogg's Ranked Most Reputable U.S. Consumer Company
Tech Companies, App Developers Oppose FTC's Privacy Settlement With Nomi
Google Introduces Communications Framework For Connected Devices On Internet Of Things
Twitter Debuts Audience Insights To Aid Advertisers
Google Delivers On Need To Track Mobile Metrics, Performance
GumGum Raises $26 Million To Expand Abroad
Apple Readying Google Now Competitor
Shazam Expands Into Visual Recognition
MediaDailyNews - Thursday, May 28, 2015
CBS Might Partner With Apple For Internet TV Deal
Research Redux: Helping Marketers Drive Growth
Marked Increase In Connected-TV Internet Homes
Can 'Supergirl' Soar In A Male-Dominated Genre?
C3 Ratings Dip Among Key TV Adult Viewers
Omnicom Shareholders Vote To Change Board Leadership Structure
Horizon Snaps Up Snack Maker Snyder's-Lance
Auto Sales Heating Up For Summer
Bored With Print Mags? You'll Flip Over This One
Telmar Continues Research Run, Taps Fountas For Americas
Nielsen Scoops Up Neuromarketing Research Firm Innerscope
'San Diego UT' Lays Off One-Quarter Of Workforce
Y&R Wins New U.S. Navy Ad Contract
Xaxis On Programmatic Audio: It's Getting 'Massive Scale'
VivaKi, Post-Reshuffle
Oculu Rift VR Headset/PC Will Cost About $1,000, Says CEO
MediaDailyNews - Wednesday, May 27, 2015
The Working World Of Television
ID Media Identifies New Chief, Armstrong Succeeds Fantom
Most People Don't Understand 'AdChoices' Icon
Charter Buys Time Warner Cable, Consolidates Its Cable Power
Why Native Advertising Is Superior To Previous Advertorials
Charter-Time Warner Deal Threatens Web Video, Advocates Warn
Time Inc. Acquires FanSided, Expands Sports Coverage
eBay Reinvents Search: Launches Promoted Listings, Cost-Per-Sale Model
Users Score Meerkat, Periscope Highly For Social Events
The Ace Up Its Sleeve: AOL Used Programmatic Tech As Key Bargaining Chip With Verizon
NBCU Taps Colella As SVP, Advanced Ad Products
Netmining Partners With Moat For Analytics
German Privacy Watchdog Convinces Five Companies To Remove 'Like' Button
MediaDailyNews - Tuesday, May 26, 2015
Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address
Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews
National TV Ad Dollars Dip, Digital Rises
TV Benefits From Online Video Ads
Sharethrough Taps Nudge For Audience Attention Metrics
Video Subs Grow, Thanks To OTT Biz
Charter Communications May Have Exposed Subscribers' Personal Information
Bing Building Massive App Index
Apple Aiming To Add Local Stations To New TV Service
What Is Hulu Up To?
Carpet Bombing: When Trademarks Do Harm
Delaying Net Neutrality Rules Threatens 'Edge Economy,' FCC Says
MediaDailyNews - Friday, May 22, 2015
'USA Today' May Scrap Daily Print Edition
Unsolicited Advice To The Graduate
'Letterman' Ends On A High Note, Nabs Nearly 14M Viewers
Ad Injection Could Be The New Ad Fraud
Google Adds Buy Button For YouTube TrueView Ads
FCC Warns Broadband Providers To Follow 'Core Tenets' Of Privacy Protections
GoDaddy Launches Brand Agency Review
Havas Shops Merged To Form Havas SE Cake
Sizmek Partners With Retailigence For Real-Time Data On Brick-And-Mortar Inventory
Cross-Platform Ad Campaigns Add Millions To Audience Reach
Magnetic Acquires MyBuys, Raises $25 Million Equity Round
Clarabridge Buys Engagor, Enhances Engagement, Data Skills
Omnicom's Annalect Named 'Smart Data Agency Of The Year'
MediaDailyNews - Thursday, May 21, 2015
Madison Avenue Trading Volume Falls 10% In April, Up 18% From 12-Month Low
Mozilla To Let Advertisers Target Firefox Users Based On Browsing History
BASF Is The Latest Multinational Firm To Hold A Global Media Review
Turn Asks Judge To Send 'Supercookie' Lawsuit To Arbitration
Global TV Rises, Asia-Pacific To See Biggest Boost
Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age
Programmatic Ad Spend Booms, Fueled By Retail
The Outfront: Looking At The Upfront Now And In Future
Piracy Web Sites Net $209M From Digital Ads
Cablevision, TWC Enjoy Stock Spikes
Digital, Be Darned; Auto Salespeople Are The Key To The Deal
Brands Should Listen, Not Talk (Too Much) In The Connected Car
AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%
Most People Doubt Web Companies Will Keep Data Private
MediaDailyNews - Wednesday, May 20, 2015
21st Century Fox Kicks Off $1 Billion-Plus Global Media Review
Pinterest Ramps Up Advertising Efforts
For Walmart, Digital Business Gains, But People Perceptions Don't
Illegal Streaming Nets $209M For Movie, TV Sites
BMW Puts Its $150 Million-Plus U.S. Media Assignment Into Review
Episode 714: East Of Esalen: From Ka-Ching To The I-Ching, And Back
LGBT Press Spending Up in 2014
Say Goodbye To Online Ad Blockers
NBC Remains Top Network Among 18-49 Viewers
'NYT Magazine' Unveils First Live Event
Turn Adds DoubleVerify's Pre-Bid Data To Platform
Industry Vet Warren Zenna To Oversee U.S. Operations Of Havas' Mobext
O&M Chicago's Lee Newman Jumps To CEO Post At Mullen Lowe U.S.
CenturyLink Gets Partial Win In Latest Round Against Comcast
Mad Men, 2065
MediaDailyNews - Tuesday, May 19, 2015
It's Not TV, It's VAB: Trade Bureau Drops Cable, Television Too
ANA Members: Media Rebates A 'Hot Topic,' Increased Pressure To Lower Agency Comp
WPP Launches ESP, A New Sports Rights Agency
OTT Providers May Be Missing Key Revenues
'Letterman' Gains Viewers, Makes Inroads With Younger Demos
Judge Allows AT&T To Appeal Ruling In Throttling Battle
Surprising Ways To Ruin Digital Advertising Strategy
Backpage Wins Sex Trafficking Case
Early Twitter Buzz Deems 'Queen,' 'Legends' TV Successes
Mediabong's Video Ad Network Expands To U.S.
Horizon's O'Toole Adds COO Role To CFO Duties
New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement
Google Prevails In Battle Over 'Innocence Of Muslims'
MediaDailyNews - Monday, May 18, 2015
Google Reportedly Rolling Out Buy Button
P&G Launches North America Media Agency Review
BBB Privacy Punishment Could Help, Not Harm, Etsy And Others
Comcast Revamps Set-Top Data As NBCU Audience Platform
Text+Motion: Video For The Distracted Age
Democratic Senators Urge FCC To Preserve Tough Text-Spam Rules
Baidu Invests 'Millions' In Content Ad Platform Taboola
Google's Self-Driving Cars Hit Mountain View Roads This Summer
NBC Cable Stresses Reach, Scale Of TV Portfolio
Brand Networks Buys Shift For $50M, Launches Measurement Tool
M&A Media Deals, Dollar Value Dips In Q1 2015
Mobile Advertising Growth Steadies
Humane Society, Rokkan Deliver Puppies By Drone
Reid Leaves Top Spot At Screenvision
Study Finds Half of Consumers Think Organic Labeling Is An Excuse To Charge More
MediaDailyNews - Friday, May 15, 2015
PHD Wins $600 Million SC Johnson Buying Assignment
The Big Media Shift: Q&A With eZanga's Richard Kahn
Amazon Releases Advertising Platform For Mobile Apps
AOL: A Legacy Of Most-Hated
CW Maintains Lineup, Scores With Men, Adds 'Crazy'
'Mad Men' Accurately Portrays Sexism In The '60s
Bing Shares Details Of Its Mobile Algorithm Roadmap
Placemedia Names Raleigh Chief Commercial Officer
Rosetta Teams With IBM to Launch Marketing Platform
NCM Rebrands, Unveils Audience Targeting Tool
BBB Privacy Unit Faults Etsy, Three Other Publishers
Marketers Drop Lawsuit Accusing Facebook Of Charging For 'Invalid' Clicks
Amazon Sends Clouds To School
Dentsu Reports 5.8% Organic Growth For 2014
Sizmek Buys Mobile DSP StrikeAd For $11.7 Million
Planters NUT-rition Launching First National Campaign Since 2012, Along With Updated Packaging
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