MediaDailyNews Editions for March 2022
- MediaDailyNews - Thursday, March 31, 2022
- Meta Must Face Class Action Suit Over Ad Metrics
- Microsoft Removed 3 Billion Ads In 2021
- You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B Sellout
- Russia Vs. Ukraine Vs. Smith Vs. Rock
- Meta Pays GOP Consultancy To Undermine TikTok In Public Arena
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
- Love Letter To Planet's Most Peaceful TV Network: NHK World
- Vizio Starts 'Jump Ads,' Linking Linear TV, Streaming
- CNN+ Launches Sans Roku, Android TV, Google TV Support
- CNN Jumps Into NFT Biz With Launch Of CNN+ On-Air Moments
- NFL Moving Into The 'Plus' World With NFL+?
- Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.
- Media Needs An Honest Reckoning: Part II
- Senate Paves Way To Confirm Bedoya To FTC
- New AKQA-backed Agency Devoted To Social Change
- MediaDailyNews - Wednesday, March 30, 2022
- Citing The 'Macro Uncertainty' Of War, Morgan Stanley Trims Digital Price Targets
- IPG Mediabrands' Magna Unveils 2nd Annual Equity Upfront
- Meta Unveils Glimpse Of Future Metaverse Branding, Apparently It's Bacon
- Berlin Cameron Study Reveals Women's Participation, Views On Metaverse, NFT Investments
- New Form of NFTs Are Worth Their Weight In Gold, Literally
- Child's Play: 'Julia' Bites Off More Than It Can Chew
- Report: Ad Spend In Russia Will Fall By 50% This Year
- Nielsen Agrees To $16B Buyout Deal From Private Equity Consortium
- MINT Offers Platform To Offset Carbon Emissions Of Digital Ads
- More Pre-Upfront Questions (And Maybe Some Answers)
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
- The News Cycle, Our Attention Span -- And That Oscar Slap
- Meta Warns Against Using Watchbait
- Oscars Shocker: How Concerned Should We -- And TV Advertisers -- Be?
- A Future Platform for Elon Musk's Very Serious Tweets?
- Former Progressive CMO Launches Marketing Company
- Google Announces $35M Support For Ukraine
- New Yorker Unveils New Look For Its Flagship Newsletter
- MediaDailyNews - Tuesday, March 29, 2022
- Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push
- The Medium Is The 'Materiality,' Dentsu-Backed Report Defines What That Means
- Oscar Ratings Were Up, And So Were Onstage Assaults
- BBTV Enables Its Content Creators To Create Something New: NFTs
- The State Of NFTs: Are They Worth It?
- TikTok Experiments With Search Ads
- Will Smith Outslaps Chris Rock 2-to-1 On Twitter
- QAnon Members Urge Appeals Court To Revive Claims Against YouTube
- Are The Oscars STILL 'The Super Bowl For Women'?
- Biden Proposes $139 Million Funding Increase For FTC
- Ukraine Has Enough Glory, Now It Needs Sustained, Coordinated Aid
- Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
- Media Needs An Honest Reckoning: Part 1
- Hearst Connecticut Media Group Expansion Seeks To Fill Void Left By 'News Deserts'
- MediaPost Names Best In Auto Marketing For 2021
- MediaDailyNews - Monday, March 28, 2022
- Citing War, Magna Revises 2022 Ad Outlook Down 1.5 Points
- The Most Important Media-Mix Study, So Far
- DNA Expands Remit For Pabst, Adding Media And More Creative Duties
- Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models
- New Bowling Sitcom Set To Roll Down CBS Alley On Thursday
- K-Y Partners With Tripadvisor To Help Couples Reconnect
- National TV Advertisers Want More Streaming Reach, But Won't Get It From Netflix
- Why The Impending Launch Of 'Baltimore Banner' Is Attracting So Much Buzz
- Apple's 'CODA' Becomes First Streamer To Win Oscar Best Picture
- 'The Lost City' Tops Box Office At $31M
- How Artificial Intelligence Will Transform Health Marketing
- Study: Alcohol Campaigns Rank High In Click-Through Rates
- Google Unveils Competitive Tools For Search, Maps, YouTube
- Is Apple Poised To Change The Streaming Game With New iPhone Sub Plan?
- Cable TV Networks And Their Original Programs: What Is Their Future?
- Chris Wallace Confirms Fox News' Politics Drove His Decision To Leave
- MediaDailyNews - Friday, March 25, 2022
- MRC Updates TV Measurement Status, Reaffirms No Accreditation Imminent
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily
- Trump Sues Neustar, Hillary Clinton, Others Over 2016 Campaign
- Twitter, Paramount+ Team For 'HALO' Watch Parties
- New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
- Happy Trails: Horizon Study Examines Resurgent Appeal Of The American West
- With Team In The Sweet 16, Gonzaga Star Endorses Gambling
- Horizon Taps Koller As EVP-Managing Partner
- Snap Goes To The Oscars, Spots Encourage Viewers To Learn Sign Language
- TV Ad Spend To Fall Below 20% Of Total For First Time
- FCC Urged To Require Privacy Disclosures In Broadband 'Nutrition Labels'
- Netflix Might Generate $1.6B Per Year From Password-Sharing Fees, But At What Cost?
- Google Just Took A Seat At The TV Ad Table
- Snap Acquires Brain-Computer Interface Technology
- 'WaPo' Names New Head Of Audience Strategy
- MediaDailyNews - Thursday, March 24, 2022
- Disney Sells Out National TV Advertising For 'The Oscars'
- Oscar Preview, Part 2: Showmanship Deficit Plagues Joyless Show
- 'For Your Consideration' Oscars Promo Ad Spend Up 7%, To Nearly $53M And Counting
- Watchdog Breaks Outdoor Buy Targeting Fox News Advertisers, Asserts Channel Is 'Kremlin Approved'
- The Medium Is The Madness
- Moviegoing Data Support Expected Rebound In Cinema Advertising
- Instagram Expands eCommerce Focus, Allowing All Users to Tag Products
- Supply-Side Startup ArcSpan Adds Another Demand-Side Vet, Taps OpenSlate's Burns To Lead Product
- Fox Corp. Launches Atlas, Contextual Advertising Technology
- Behavioral Advertising 'Warped' Phones, Should Be Banned, Watchdog Says
- I Miss Myspace
- BuzzFeed Mulls Nixing News Division: Can TV News Networks Do The Same?
- Instacart Launches Ad Platform, Series Of Services For Retailers
- Facebook Battles Users Over Targeted Housing Ads
- Google Gets Data Each Time An Android Phone Sends, Receives A Call
- MediaDailyNews - Wednesday, March 23, 2022
- NBCU 'Certifies' 8 New Suppliers, Including Comscore As Local Ad Currency
- Why Did The Media Buyer Cross The Road?
- NBCU Unveils Consumer Identity Matching Platform, Names Dentsu 1st Agency Partner
- How Low Can It Go? Fading Oscars To Try, Try Again This Sunday
- YouTube Ups Streaming Ante, Adds Free-With-Ads TV Shows
- BMW Partners With T-Mobile To Add 5G Capability
- Millions Spent In Advertising Related To Ukraine To Reach Consumers
- Pursuing A Plastic Perfection
- The Lincoln Project's New Platform To Fight Authoritarianism
- Global Regulators Begin Monitoring Crypto Ads
- No Matter What, Big Tech Has Small Business In Its Grip
- Can Legacy Linear TV Owners Really Expand To Full-Funnel Marketing?
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle Moat
- Gannett Shutdowns Of Weekly Print Papers: A Strategy Bound To Fail?
- MediaDailyNews - Tuesday, March 22, 2022
- NBCU Names iSpot.tv National 'Currency' For Upfront Ad Buys
- NBCU Coverage Gives Comcast Dominant Share Of Ad Market
- Congress Urged To Ban Behavioral Targeting Of Minors
- Maury Outlasted Springer, Oprah And All The Rest From Bygone Era
- New TikTok Users See Misinformation On War In Ukraine Minutes After Joining Platform
- Study: In-Person Alcohol Activations Come Roaring Back
- More Locally Based TV News Businesses Seeking A Bigger National TV Footprint
- Media By Mother Taps Cohen As Marketing Intelligence Director
- I-Spy Product Placement: How Many iPhones Can You Count On 'Ted Lasso'?
- Apple Suffers Major Outage, With Services From iTunes To Apps Down For Many Users
- Apple TV App For Google TV And Android TV No Longer Allows Content Purchases
- MediaDailyNews - Monday, March 21, 2022
- ANA Members Increase Efforts Against Russia, For Ukraine
- Pardo Named OMG NA CEO As Hagedorn Rambles On
- Big 6 Team To Support New Graduate Media Program, Fund Full Scholarships
- Walking On The Moon, Watching The Beatles, Seeing A Sparks & Honey Culture Briefing
- Zelensky: From 'Servant of the People' To Man Of Destiny
- Creativity Goes To War
- Global Retailer Matalan Names Havas Media Group AOR
- Nielsen Rejects $9B Offer From Private Equity Consortium
- 'The Batman,' Still Dominant, Adds Another $36.8M In Box-Office Sales
- The Invisible Robots
- New Bill Would Effectively Require Anti-Piracy Filters
- From BB To Z: A Quick Refresher Course On Demographics
- Hearst Invests In Startup That Uses Machine Learning To Aid Businesses, Journalists
- Audit Agency BPA Launches Program To Aid Compliance With California Privacy Act
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
- MediaDailyNews - Friday, March 18, 2022
- U.S. Ad Market Marks A Full Year Of Economic Recovery In February
- Putin Meets His Match, Turns Out He's On Tinder
- Publicis Groupe Racks Up Another Big Win: AB InBev
- NBCU Unifies With Dentsu, First 'Identity' Deal With A Media Agency
- Amazon Closes MGM Acquisition, FTC Challenge Unlikely
- Hough Sibs 'Rain' Supreme In Sensational ABC Dance Showcase
- Snap Launches Location-Based AR Feature For Marketers, Creators
- Meta Outlines Content Control Test, Taps Zefr To Develop 'Brand Safety' Solution
- Comscore, SMI Strike Deal For Advanced eCPM Metric
- Accenture Unveils New Metaverse Business Group
- Hearst Magazines Partners With Instacart To Link Recipe Ingredients To Ecommerce
- Video Ad Buying Should Be Customer-First, Not Channel-First
- Are Consumers Still Spending Too Much On Linear TV And Streaming?
- David Mamet Backs Texas Ban On Social Media 'Censorship'
- Disney Quietly Intros $2.99 Disney+ Hulu Add-On To Boost Growth
- Here's A Partnership Aiming To Separate Trusted Publishers From Online Junk
