MediaDailyNews Editions for March 2022
MediaDailyNews - Thursday, March 31, 2022
Meta Must Face Class Action Suit Over Ad Metrics
Microsoft Removed 3 Billion Ads In 2021
You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B Sellout
Russia Vs. Ukraine Vs. Smith Vs. Rock
Meta Pays GOP Consultancy To Undermine TikTok In Public Arena
Why Are Brands 'Ghosting' Consumers With Mobile Media?
Love Letter To Planet's Most Peaceful TV Network: NHK World
Vizio Starts 'Jump Ads,' Linking Linear TV, Streaming
CNN+ Launches Sans Roku, Android TV, Google TV Support
CNN Jumps Into NFT Biz With Launch Of CNN+ On-Air Moments
NFL Moving Into The 'Plus' World With NFL+?
Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.
Media Needs An Honest Reckoning: Part II
Senate Paves Way To Confirm Bedoya To FTC
New AKQA-backed Agency Devoted To Social Change
MediaDailyNews - Wednesday, March 30, 2022
Citing The 'Macro Uncertainty' Of War, Morgan Stanley Trims Digital Price Targets
IPG Mediabrands' Magna Unveils 2nd Annual Equity Upfront
Meta Unveils Glimpse Of Future Metaverse Branding, Apparently It's Bacon
Berlin Cameron Study Reveals Women's Participation, Views On Metaverse, NFT Investments
New Form of NFTs Are Worth Their Weight In Gold, Literally
Child's Play: 'Julia' Bites Off More Than It Can Chew
Report: Ad Spend In Russia Will Fall By 50% This Year
Nielsen Agrees To $16B Buyout Deal From Private Equity Consortium
MINT Offers Platform To Offset Carbon Emissions Of Digital Ads
More Pre-Upfront Questions (And Maybe Some Answers)
U.S. OTT Ad Spend Reached $4 Billion In 4 Months
The News Cycle, Our Attention Span -- And That Oscar Slap
Meta Warns Against Using Watchbait
Oscars Shocker: How Concerned Should We -- And TV Advertisers -- Be?
A Future Platform for Elon Musk's Very Serious Tweets?
Former Progressive CMO Launches Marketing Company
Google Announces $35M Support For Ukraine
New Yorker Unveils New Look For Its Flagship Newsletter
MediaDailyNews - Tuesday, March 29, 2022
Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push
The Medium Is The 'Materiality,' Dentsu-Backed Report Defines What That Means
Oscar Ratings Were Up, And So Were Onstage Assaults
BBTV Enables Its Content Creators To Create Something New: NFTs
The State Of NFTs: Are They Worth It?
TikTok Experiments With Search Ads
Will Smith Outslaps Chris Rock 2-to-1 On Twitter
QAnon Members Urge Appeals Court To Revive Claims Against YouTube
Are The Oscars STILL 'The Super Bowl For Women'?
Biden Proposes $139 Million Funding Increase For FTC
Ukraine Has Enough Glory, Now It Needs Sustained, Coordinated Aid
Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
Media Needs An Honest Reckoning: Part 1
Hearst Connecticut Media Group Expansion Seeks To Fill Void Left By 'News Deserts'
MediaPost Names Best In Auto Marketing For 2021
MediaDailyNews - Monday, March 28, 2022
Citing War, Magna Revises 2022 Ad Outlook Down 1.5 Points
The Most Important Media-Mix Study, So Far
DNA Expands Remit For Pabst, Adding Media And More Creative Duties
Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models
New Bowling Sitcom Set To Roll Down CBS Alley On Thursday
K-Y Partners With Tripadvisor To Help Couples Reconnect
National TV Advertisers Want More Streaming Reach, But Won't Get It From Netflix
Why The Impending Launch Of 'Baltimore Banner' Is Attracting So Much Buzz
Apple's 'CODA' Becomes First Streamer To Win Oscar Best Picture
'The Lost City' Tops Box Office At $31M
How Artificial Intelligence Will Transform Health Marketing
Study: Alcohol Campaigns Rank High In Click-Through Rates
Google Unveils Competitive Tools For Search, Maps, YouTube
Is Apple Poised To Change The Streaming Game With New iPhone Sub Plan?
Cable TV Networks And Their Original Programs: What Is Their Future?
Chris Wallace Confirms Fox News' Politics Drove His Decision To Leave
MediaDailyNews - Friday, March 25, 2022
MRC Updates TV Measurement Status, Reaffirms No Accreditation Imminent
DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily
Trump Sues Neustar, Hillary Clinton, Others Over 2016 Campaign
Twitter, Paramount+ Team For 'HALO' Watch Parties
New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
Happy Trails: Horizon Study Examines Resurgent Appeal Of The American West
With Team In The Sweet 16, Gonzaga Star Endorses Gambling
Horizon Taps Koller As EVP-Managing Partner
Snap Goes To The Oscars, Spots Encourage Viewers To Learn Sign Language
TV Ad Spend To Fall Below 20% Of Total For First Time
FCC Urged To Require Privacy Disclosures In Broadband 'Nutrition Labels'
Netflix Might Generate $1.6B Per Year From Password-Sharing Fees, But At What Cost?
Google Just Took A Seat At The TV Ad Table
Snap Acquires Brain-Computer Interface Technology
'WaPo' Names New Head Of Audience Strategy
MediaDailyNews - Thursday, March 24, 2022
Disney Sells Out National TV Advertising For 'The Oscars'
Oscar Preview, Part 2: Showmanship Deficit Plagues Joyless Show
'For Your Consideration' Oscars Promo Ad Spend Up 7%, To Nearly $53M And Counting
Watchdog Breaks Outdoor Buy Targeting Fox News Advertisers, Asserts Channel Is 'Kremlin Approved'
The Medium Is The Madness
Moviegoing Data Support Expected Rebound In Cinema Advertising
Instagram Expands eCommerce Focus, Allowing All Users to Tag Products
Supply-Side Startup ArcSpan Adds Another Demand-Side Vet, Taps OpenSlate's Burns To Lead Product
Fox Corp. Launches Atlas, Contextual Advertising Technology
Behavioral Advertising 'Warped' Phones, Should Be Banned, Watchdog Says
I Miss Myspace
BuzzFeed Mulls Nixing News Division: Can TV News Networks Do The Same?
Instacart Launches Ad Platform, Series Of Services For Retailers
Facebook Battles Users Over Targeted Housing Ads
Google Gets Data Each Time An Android Phone Sends, Receives A Call
MediaDailyNews - Wednesday, March 23, 2022
NBCU 'Certifies' 8 New Suppliers, Including Comscore As Local Ad Currency
Why Did The Media Buyer Cross The Road?
NBCU Unveils Consumer Identity Matching Platform, Names Dentsu 1st Agency Partner
How Low Can It Go? Fading Oscars To Try, Try Again This Sunday
YouTube Ups Streaming Ante, Adds Free-With-Ads TV Shows
BMW Partners With T-Mobile To Add 5G Capability
Millions Spent In Advertising Related To Ukraine To Reach Consumers
Pursuing A Plastic Perfection
The Lincoln Project's New Platform To Fight Authoritarianism
Global Regulators Begin Monitoring Crypto Ads
No Matter What, Big Tech Has Small Business In Its Grip
Can Legacy Linear TV Owners Really Expand To Full-Funnel Marketing?
In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle Moat
Gannett Shutdowns Of Weekly Print Papers: A Strategy Bound To Fail?
MediaDailyNews - Tuesday, March 22, 2022
NBCU Names National 'Currency' For Upfront Ad Buys
NBCU Coverage Gives Comcast Dominant Share Of Ad Market
Congress Urged To Ban Behavioral Targeting Of Minors
Maury Outlasted Springer, Oprah And All The Rest From Bygone Era
New TikTok Users See Misinformation On War In Ukraine Minutes After Joining Platform
Study: In-Person Alcohol Activations Come Roaring Back
More Locally Based TV News Businesses Seeking A Bigger National TV Footprint
Media By Mother Taps Cohen As Marketing Intelligence Director
I-Spy Product Placement: How Many iPhones Can You Count On 'Ted Lasso'?
Apple Suffers Major Outage, With Services From iTunes To Apps Down For Many Users
Apple TV App For Google TV And Android TV No Longer Allows Content Purchases
MediaDailyNews - Monday, March 21, 2022
ANA Members Increase Efforts Against Russia, For Ukraine
Pardo Named OMG NA CEO As Hagedorn Rambles On
Big 6 Team To Support New Graduate Media Program, Fund Full Scholarships
Walking On The Moon, Watching The Beatles, Seeing A Sparks & Honey Culture Briefing
Zelensky: From 'Servant of the People' To Man Of Destiny
Creativity Goes To War
Global Retailer Matalan Names Havas Media Group AOR
Nielsen Rejects $9B Offer From Private Equity Consortium
'The Batman,' Still Dominant, Adds Another $36.8M In Box-Office Sales
The Invisible Robots
New Bill Would Effectively Require Anti-Piracy Filters
From BB To Z: A Quick Refresher Course On Demographics
Hearst Invests In Startup That Uses Machine Learning To Aid Businesses, Journalists
Audit Agency BPA Launches Program To Aid Compliance With California Privacy Act
Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
MediaDailyNews - Friday, March 18, 2022
U.S. Ad Market Marks A Full Year Of Economic Recovery In February
Putin Meets His Match, Turns Out He's On Tinder
Publicis Groupe Racks Up Another Big Win: AB InBev
NBCU Unifies With Dentsu, First 'Identity' Deal With A Media Agency
Amazon Closes MGM Acquisition, FTC Challenge Unlikely
Hough Sibs 'Rain' Supreme In Sensational ABC Dance Showcase
Snap Launches Location-Based AR Feature For Marketers, Creators
Meta Outlines Content Control Test, Taps Zefr To Develop 'Brand Safety' Solution
Comscore, SMI Strike Deal For Advanced eCPM Metric
Accenture Unveils New Metaverse Business Group
Hearst Magazines Partners With Instacart To Link Recipe Ingredients To Ecommerce
Video Ad Buying Should Be Customer-First, Not Channel-First
Are Consumers Still Spending Too Much On Linear TV And Streaming?
David Mamet Backs Texas Ban On Social Media 'Censorship'
Disney Quietly Intros $2.99 Disney+ Hulu Add-On To Boost Growth
Here's A Partnership Aiming To Separate Trusted Publishers From Online Junk
« Previous Entries