Mobile devices have changed the cybersecurity landscape for large enterprises. And anyone in cybersecurity will tell you that even the most sophisticated attacks often originate from the weakest link in any corporations' security: humans.
How do you like them apples? Some six years after breaking into mobile advertising, Apple is basically throwing in the towel. Having failed to turn its iAd platform into a moneymaker, the tech giant reportedly plans to send home its entire sales team, and let publishers and customers interact directly.
Along with smarter TV's, mobile devices are making the personal computer increasingly irrelevant. As fresh estimates from Gartner and IDC show, the growing computing power and content-friendliness of mobile gadgets continues to weigh on the once-indestructible PC marketplace.
For years, the rap on Twitter was that it wasn't changing with the times, or evolving in any meaningful way. With its tail feathers up against the wall, however, that appears to be changing. Indeed, amid reports that Twitter is ready to give up its defining 140-character limit, the company has decided to embed live streaming Periscope broadcasts directly into tweets.
Sure to inspire a million child development research proposals, new data shows that young parents have become virtually glued to their mobile gadgets. In particular, parents now spend 1.3 times more of their day on Facebook mobile than non-parents, according to a new Facebook study that analyzed internal data after partnering with Ipsos Media to survey 1,000 US participants.
Not everything Biz Stone touches turns to gold. Take Jelly -- Stone's Q&A app that has failed to take off since its birth in early 2014. But the guy that helped give the world Twitter and Medium isn't giving up on his latest venture. Rather, to jumpstart Jelly, Stone and his team are "returning to [their] original vision with renewed enthusiasm and an entirely new approach," Biz explains in a new Medium post.
Say what you want about Bernie Sanders, the man's got millennials hyped about voting. And if there's one thing that advertisers love, it's millennials. And if there's one thing millennials love, it's their phones. And though unfortunately they aren't as likely to vote now, millennials will be the next generation of voters. And if there's one thing that politicians love, it's votes, because votes give them access to power. And if politicians want to reach millennials with political ads, then it will probably be through their phones. At least, I'm pretty sure that's how it all works.
Apple has some great news to report today. Indeed, its App Store set a new single-day spending record on New Year's Day, after shoppers spent about $144 million on apps. Better yet, from Dec. 20 through Jan. 3, Apple says shoppers dropped $1.1 billion on apps and in-app purchases. Unfortunately for the company that Steve Jobs built, the impressive figures are being overshadowed today by reports that it's scaling back on iPhone orders.
Remember a few months back when Jack Dorsey promised to streamline Twitter's product offerings? At the time, he knew that's what antsy investors wanted to hear, but the two-time CEO seems to have other plans. Case in point: Twitter just made its first hardware investment in a little "connected headphone" company named Muzik.
If you're in the mobile game -- and I assume that you are -- 2016 is more about apps than ever before. Just consider the numbers. By the end of the year, the app economy is on track to reach $143 billion, according to a new report from ACT | The App Association, based on data from research2guidance, AppNation, and VisionMobile.
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